Pentru a s\u0103rb\u0103tori lansarea noilor sale arome, Extr\u00eame a invitat consumatorii din Elve\u0163ia \u015fi Fran\u0163a s\u0103 descopere brandul \u00eentr-un mod complet nou \u2013 printr-o experien\u0163\u0103 imersiv\u0103 Gaming Pop-up Experience.
\nConceptul a transformat loca\u0163ii centrale din ora\u015fe \u00een arcade retro vibrante, combin\u00e2nd lumini neon, muzic\u0103 \u015fi elemente interactive pentru a crea o lume de brand juc\u0103u\u015f\u0103 \u015fi multisenzorial\u0103. Vizitatorii puteau degusta gratuit noile arome Raspberry & Brownie \u015fi Blueberry & Cream, \u00een timp ce explorau sta\u0163ii de jocuri, o ring de dans \u015fi un photobooth.<\/p>\n
From Taste to Experience<\/p>\n
Campania a fost conceput\u0103 pentru a angaja un public t\u00e2n\u0103r, urban, combin\u00e2nd r\u0103sf\u0103\u0163ul \u015fi inova\u0163ia sub tema \u201eGame. Taste. Enjoy.\u201d
\nO campanie TV coordonat\u0103 \u015fi colabor\u0103ri cu influenceri au amplificat atmosfera arcade online, transform\u00e2nd activarea \u00eentr-o experien\u0163\u0103 cross-channel cu o puternic\u0103 rezonan\u0163\u0103 emo\u0163ional\u0103.<\/p>\n
Local Quality \u2013 Global Energy<\/p>\n
Produs\u0103 \u00een Goldach, Elve\u0163ia, Extr\u00eame reprezint\u0103 me\u015fte\u015fug de calitate, sm\u00e2nt\u00e2n\u0103 elve\u0163ian\u0103 \u015fi produc\u0163ie alimentat\u0103 cu energie solar\u0103.
\nNoua linie de produse reflect\u0103 angajamentul Froneri pentru durabilitate, creativitate \u015fi conexiunea cu consumatorii pe pie\u0163ele europene.<\/p>\n
Results & Outlook<\/p>\n
Conceptul a combinat cu succes sampling, storytelling \u015fi social reach \u2013 aduc\u00e2nd brandul Extr\u00eame la via\u0163\u0103 at\u00e2t offline, c\u00e2t \u015fi online.
\n\u00cen urma r\u0103spunsului pozitiv \u00een Elve\u0163ia \u015fi Fran\u0163a, Froneri inten\u0163ioneaz\u0103 s\u0103 exploreze noi implement\u0103ri europene, stabilind Gaming Pop-up ca un format best-practice repetabil pentru activ\u0103ri de \u00eenghe\u0163at\u0103 imersive.<\/p>","protected":false},"excerpt":{"rendered":"
Pentru a s\u0103rb\u0103tori lansarea noilor sale arome, Extr\u00eame a invitat consumatorii din Elve\u0163ia \u015fi Fran\u0163a s\u0103 descopere brandul \u00eentr-un mod complet nou \u2013 printr-o experien\u0163\u0103 imersiv\u0103 Gaming Pop-up Experience. Conceptul a transformat loca\u0163ii centrale din ora\u015fe \u00een arcade retro vibrante, combin\u00e2nd lumini neon, muzic\u0103 \u015fi elemente interactive pentru a crea o lume de brand juc\u0103u\u015f\u0103 […]<\/p>\n","protected":false},"featured_media":1389,"template":"","meta":{"_acf_changed":false},"categories":[23],"class_list":["post-1376","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-pop-up-experience"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/case-studies\/1376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media\/1389"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media?parent=1376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/categories?post=1376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}