{"id":1381,"date":"2025-11-01T17:04:24","date_gmt":"2025-11-01T16:04:24","guid":{"rendered":"https:\/\/activation-agencies.eu\/?post_type=case-studies&#038;p=1381"},"modified":"2025-11-02T14:16:51","modified_gmt":"2025-11-02T13:16:51","slug":"in-store-sampling-campaign-for-oppo-ice-cream-driving-trial-sales-at-the-shelf","status":"publish","type":"case-studies","link":"https:\/\/activation-agencies.eu\/ro\/case-studies\/campanie-de-sampling-in-magazin-pentru-oppo-ice-cream\/","title":{"rendered":"Campanie de sampling \u00een magazin pentru Oppo Ice Cream"},"content":{"rendered":"<p>Oppo Brothers, un brand premium de \u00eenghe\u021bat\u0103 s\u0103n\u0103toas\u0103, a colaborat cu agen\u021bia noastr\u0103 pentru a cre\u0219te notorietatea, a genera testare imediat\u0103 \u0219i a impulsiona v\u00e2nz\u0103rile \u00een magazine-cheie.<\/p>\n<p>Strategie<br \/>\nAm conceput o campanie na\u021bional\u0103 de sampling \u00een supermarketuri aglomerate, oferind mostre gratuite pentru a transforma curiozitatea \u00een achizi\u021bie.<\/p>\n<p>Echipa noastr\u0103 s-a concentrat pe:<\/p>\n<p>Ingrediente s\u0103n\u0103toase \u0219i gust premium.<\/p>\n<p>Achizi\u021bii rapide \u00een zona de congelate.<\/p>\n<p>Materiale de marc\u0103 \u0219i oferte limitate.<\/p>\n<p>Rezultate<\/p>\n<p>Mii de mostre distribuite.<\/p>\n<p>Cre\u0219tere vizibil\u0103 a v\u00e2nz\u0103rilor.<\/p>\n<p>Recunoa\u0219tere sporit\u0103 a brandului.<\/p>\n<p>De ce a func\u021bionat<br \/>\nSamplingul \u00een magazin r\u0103m\u00e2ne una dintre cele mai eficiente tactici FMCG: interac\u021biune direct\u0103 + experien\u021b\u0103 gustativ\u0103 = conversie imediat\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Oppo Brothers, un brand premium de \u00eenghe\u021bat\u0103 s\u0103n\u0103toas\u0103, a colaborat cu agen\u021bia noastr\u0103 pentru a cre\u0219te notorietatea, a genera testare imediat\u0103 \u0219i a impulsiona v\u00e2nz\u0103rile \u00een magazine-cheie. Strategie Am conceput o campanie na\u021bional\u0103 de sampling \u00een supermarketuri aglomerate, oferind mostre gratuite pentru a transforma curiozitatea \u00een achizi\u021bie. Echipa noastr\u0103 s-a concentrat pe: Ingrediente s\u0103n\u0103toase \u0219i [&hellip;]<\/p>\n","protected":false},"featured_media":1382,"template":"","meta":{"_acf_changed":false},"categories":[20],"class_list":["post-1381","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-instore"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/case-studies\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media\/1382"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media?parent=1381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/categories?post=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}