<\/p>\n
Conform cercet\u0103rilor recente, \u00een ciuda cre\u0219terii infla\u021biei, consumatorii nu \u0219i-au schimbat semnificativ obiceiurile de cump\u0103rare. Vacan\u021bele, mutatul sau achizi\u021bia unei ma\u0219ini noi r\u0103m\u00e2n priorit\u0103\u021bi importante. Acest lucru explic\u0103 recuperarea economic\u0103 rapid\u0103 post-pandemie observat\u0103 \u00een Europa, \u00een special \u00een \u021b\u0103ri dezvoltate precum \u021a\u0103rile de Jos, Belgia, Elve\u021bia \u0219i Norvegia. Cu toate acestea, efectele pandemiei continu\u0103 s\u0103 difere considerabil de la o \u021bar\u0103 la alta \u0219i \u00eentre diferite domenii.<\/p>\n
Dac\u0103 sectorul HORECA resimte \u00eenc\u0103 efectele pandemiei, activit\u0103\u021bile tradi\u021bionale de marketing \u2013 precum evenimentele \u2013 se bucur\u0103 de o cre\u0219tere vizibil\u0103 a cererii. \u00cen acela\u0219i timp, consumatorii sunt mai deschi\u0219i s\u0103 testeze produse. Mecanismele de recompensare r\u0103m\u00e2n extrem de populare printre rom\u00e2ni, lucru reflectat de cre\u0219terea puternic\u0103 a programelor NCP \u0219i Tailored. Toate acestea au generat noi oportunit\u0103\u021bi \u00een field marketing.<\/p>\n
M\u0103rcile private c\u00e2\u0219tig\u0103 teren pe pia\u021ba rom\u00e2neasc\u0103, ceea ce oblig\u0103 m\u0103rcile na\u021bionale s\u0103 g\u0103seasc\u0103 modalit\u0103\u021bi noi pentru a contracara aceast\u0103 evolu\u021bie. Lumea s-a schimbat profund din 2020, \u00eens\u0103 datorit\u0103 serviciilor strategice \u0219i relevante, FieldStar continu\u0103 s\u0103 ob\u021bin\u0103 rezultate remarcabile cu un impact comercial semnificativ.<\/p>\n
Cu peste 18 ani de experien\u021b\u0103 \u00een dezvoltarea \u0219i implementarea strategiilor de engagement brand-to-consumer, FieldStar ofer\u0103 experien\u021be memorabile \u00een brand activation, shopper marketing, design, produc\u021bie \u0219i managementul for\u021bei de v\u00e2nz\u0103ri.<\/p>\n
Prin portofoliul s\u0103u extins de servicii, FieldStar a creat numeroase canale offline la evenimente precum Brand Minds, Progressive Conference sau la festivaluri de muzic\u0103 \u0219i film precum Nostalgia, Neversea \u0219i TIFF. Prin implicarea timpurie \u00een procesul creativ, peste 70 de campanii live au fost livrate pentru branduri precum IQOS, Nespresso, Cappy, Fuzetea, Peroni, Ursus Cooler, Dr. Max, Telekom, Autan, UNICEF \u0219i multe altele \u2013 \u00een retail, mall-uri sau campusuri universitare.<\/p>\n
\u00cen shopper marketing, comportamentul consumatorilor s-a schimbat semnificativ de la an la an. Abordarea \u201eone-stop-shop\u201d a FieldStar a ajutat clien\u021bii \u00een aceast\u0103 perioad\u0103 dificil\u0103, oferind campanii na\u021bionale cu \u00eenregistrare simpl\u0103 \u0219i monitorizare \u0219i raportare \u00een timp real.<\/p>\n
FieldStar a participat \u0219i la competi\u021bia POPAI Awards Paris 2022, una dintre cele mai renumite competi\u021bii de marketing \u0219i v\u00e2nz\u0103ri din lume, devenind finalist cu proiectul Samsung pop-up shop.<\/p>\n
Ca urmare a cre\u0219terii puternice \u00een e-commerce, FieldStar \u00ee\u0219i extinde competen\u021bele pentru a integra mai eficient serviciile online \u0219i offline.<\/p>\n
Inova\u021bia \u0219i adaptarea sunt esen\u021biale pentru succesul FieldStar. Prin oferirea unui mediu sigur \u0219i incluziv, care \u00eencurajeaz\u0103 creativitatea \u0219i dezvoltarea personal\u0103, compania genereaz\u0103 o cre\u0219tere sustenabil\u0103. Un c\u00e2\u0219tig pentru to\u021bi!<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Conform cercet\u0103rilor recente, \u00een ciuda cre\u0219terii infla\u021biei, consumatorii nu \u0219i-au schimbat semnificativ obiceiurile de cump\u0103rare. Vacan\u021bele, mutatul sau achizi\u021bia unei ma\u0219ini noi r\u0103m\u00e2n priorit\u0103\u021bi importante. Acest lucru explic\u0103 recuperarea economic\u0103 rapid\u0103 post-pandemie observat\u0103 \u00een Europa, \u00een special \u00een \u021b\u0103ri dezvoltate precum \u021a\u0103rile de Jos, Belgia, Elve\u021bia \u0219i Norvegia. Cu toate acestea, efectele pandemiei continu\u0103 s\u0103 […]<\/p>\n","protected":false},"author":2,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,12],"tags":[14,7,9],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing","category-shopper-marketing-agencies","category-shopper-marketing-europe","tag-field-marketing","tag-retail-demonstrations","tag-shopper-experiences"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts\/933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media\/934"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}