<\/p>\n
Via\u021ba, a\u0219a cum o \u0219tiam, s-a schimbat radical din 2019 \u0219i de la \u00eenceputul pandemiei de coronavirus. Sectorul de retail a fost lovit \u00een mod deosebit. Ce fac cump\u0103r\u0103torii ast\u0103zi \u2013 \u0219i de ce \u0219i c\u00e2nd \u2013 s-a schimbat, iar brandurile (\u0219i agen\u021biile!) trebuie s\u0103 \u021bin\u0103 pasul.<\/p>\n
Chiar dac\u0103 vedem semne clare ale unei recesiuni iminente, exist\u0103 modalit\u0103\u021bi prin care brandurile pot rezista. Highjam a fost fondat \u00een timpul crizei economice din 2018\/19, a\u0219a c\u0103 \u0219tim bine cum s\u0103 prosper\u0103m \u00een perioade dificile.<\/p>\n
La Highjam suntem specializa\u021bi \u00een designul \u0219i crearea de servicii de marketing online \u0219i offline personalizate, astfel \u00eenc\u00e2t fiecare solu\u021bie s\u0103 r\u0103spund\u0103 perfect nevoilor \u0219i obiectivelor clien\u021bilor no\u0219tri. Aceast\u0103 adaptabilitate ne-a ajutat \u00een timpul pandemiei, c\u00e2nd marketingul tradi\u021bional de teren nu era posibil \u2013 \u0219i este \u0219i mai important\u0103 ast\u0103zi, pe m\u0103sur\u0103 ce ne apropiem de o posibil\u0103 recesiune \u0219i apar noi obiceiuri de cump\u0103rare.<\/p>\n
Ce ar trebui s\u0103 fac\u0103 brandurile pentru a r\u0103m\u00e2ne \u00een fa\u021ba competitorilor?<\/p>\n
1. Cerceta\u021bi consumatorii 2. Comunica\u021bi valorile brandului 3. Men\u021bine\u021bi bugetele de marketing 4. Sprijini\u021bi retailerii \u0219i cre\u0219te\u021bi prezen\u021ba \u00een magazin Fie c\u0103 ne place sau nu, a \u00eenceput o nou\u0103 er\u0103 a cump\u0103r\u0103turilor \u2013 iar aceasta necesit\u0103 o nou\u0103 abordare a shopper marketingului. La ISMG lucram deja la acest lucru \u00eenainte de pandemie, construind o re\u021bea de agen\u021bii europene cu viziuni similare \u0219i cuno\u0219tin\u021be aprofundate despre pia\u021ba local\u0103, dezvolt\u00e2nd \u00eempreun\u0103 campanii europene care ofer\u0103 o experien\u021b\u0103 premium cump\u0103r\u0103torilor \u0219i rezultate puternice pentru branduri.<\/p>\n Contacta\u021bi una dintre agen\u021biile noastre pentru mai multe informa\u021bii despre serviciile noastre \u0219i despre cum putem ajuta la dezvoltarea brandului dumneavoastr\u0103.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Via\u021ba, a\u0219a cum o \u0219tiam, s-a schimbat radical din 2019 \u0219i de la \u00eenceputul pandemiei de coronavirus. Sectorul de retail a fost lovit \u00een mod deosebit. Ce fac cump\u0103r\u0103torii ast\u0103zi \u2013 \u0219i de ce \u0219i c\u00e2nd \u2013 s-a schimbat, iar brandurile (\u0219i agen\u021biile!) trebuie s\u0103 \u021bin\u0103 pasul. Chiar dac\u0103 vedem semne clare ale unei recesiuni […]<\/p>\n","protected":false},"author":2,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,12],"tags":[14,7,9,10],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing","category-shopper-marketing-agencies","category-shopper-marketing-europe","tag-field-marketing","tag-retail-demonstrations","tag-shopper-experiences","tag-shopper-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media\/943"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Nu s\u0103ri\u021bi peste acest pas. Este mai important ca niciodat\u0103 s\u0103 \u00een\u021belege\u021bi cum definesc consumatorii valoarea. Nu este doar despre pre\u021b: oamenii caut\u0103 mai mult \u0219i mai atent, deci g\u00e2ndi\u021bi-v\u0103 la valoarea ad\u0103ugat\u0103. Unii cump\u0103r\u0103tori pot alege o sticl\u0103 de vin mai scump\u0103 pentru c\u0103 ies mai pu\u021bin la restaurant.<\/p>\n
\n<\/strong>\u00cen perioade dificile, consumatorii prefer\u0103 brandurile \u00een care au \u00eencredere, care ating o coard\u0103 emo\u021bional\u0103 sau care \u00eemp\u0103rt\u0103\u0219esc acelea\u0219i valori. Mai pu\u021bine mesaje extreme sau materialiste, mai multe valori familiale \u0219i comunitare.<\/p>\n
\n<\/strong>Acum nu este momentul pentru reduceri. Studiile arat\u0103 clar c\u0103 brandurile care continu\u0103 s\u0103 investeasc\u0103 \u00een timpul recesiunilor \u00ee\u0219i cresc cota de pia\u021b\u0103.<\/p>\n
\n<\/strong>\u00cen perioade nesigure, colaborarea consolideaz\u0103 rela\u021biile cu clien\u021bii \u0219i cump\u0103r\u0103torii. Prin \u00eembun\u0103t\u0103\u021birea experien\u021bei cump\u0103r\u0103torului cu strategii eficiente, inovatoare \u0219i bine optimizate, ve\u021bi vedea rezultate pozitive at\u00e2t \u00een reputa\u021bia brandului, c\u00e2t \u0219i \u00een v\u00e2nz\u0103ri.<\/p>\n