{"id":984,"date":"2022-12-01T14:06:43","date_gmt":"2022-12-01T14:06:43","guid":{"rendered":"https:\/\/activation-agencies.eu\/?p=984"},"modified":"2025-11-17T11:48:07","modified_gmt":"2025-11-17T10:48:07","slug":"increasing-brand-awareness-by-using-shopper-marketing","status":"publish","type":"post","link":"https:\/\/activation-agencies.eu\/ro\/imbunatatirea-constientizarii-marcii-prin-utilizarea-marketingului-pentru-cumparatori\/","title":{"rendered":"\u00cembun\u0103t\u0103\u021birea con\u0219tientiz\u0103rii m\u0103rcii prin utilizarea marketingului pentru cump\u0103r\u0103tori"},"content":{"rendered":"<p><\/p>\n<p data-start=\"13778\" data-end=\"13944\">Lucra\u021bi \u00een retail? Dac\u0103 da, probabil a\u021bi observat c\u0103 termenul \u201eshopper marketing\u201d este folosit tot mai des. Dar \u0219ti\u021bi exact ce \u00eenseamn\u0103 \u0219i, mai ales, la ce folose\u0219te?<\/p>\n<p data-start=\"13946\" data-end=\"14235\">Shopper marketing include diverse abord\u0103ri care urm\u0103resc s\u0103 aduc\u0103 un produs mai aproape de consumator \u00eentr-un mod inovator. Aceste ac\u021biuni faciliteaz\u0103 interac\u021biunea, sporesc vizibilitatea m\u0103rcii, \u00eencurajeaz\u0103 testarea produselor \u0219i \u00eembun\u0103t\u0103\u021besc rezultatele v\u00e2nz\u0103rilor la punctul de v\u00e2nzare.<\/p>\n<p data-start=\"14237\" data-end=\"14434\">Este o ramur\u0103 a marketingului care urm\u0103re\u0219te apropierea direct\u0103 a produsului sau a companiei de consumator. Obiectivele pot varia, dar de regul\u0103 vizeaz\u0103 notorietatea m\u0103rcii \u0219i cre\u0219terea v\u00e2nz\u0103rilor.<\/p>\n<p data-start=\"14436\" data-end=\"14494\">Cum poate shopper marketing s\u0103 consolideze brandul la POS?<\/p>\n<p data-start=\"14496\" data-end=\"14716\">O strategie reu\u0219it\u0103 \u00eencepe prin identificarea celei mai bune modalit\u0103\u021bi de a aborda clien\u021bii. \u00cen locul unui singur canal, aceast\u0103 disciplin\u0103 analizeaz\u0103 comunicarea cea mai eficient\u0103 \u0219i creeaz\u0103 campanii bine direc\u021bionate.<\/p>\n<p data-start=\"14718\" data-end=\"14871\">Definirea mesajului \u0219i a obiectivelor presupune identificarea tehnicilor potrivite pentru POS, \u00een func\u021bie de obiceiurile consumatorilor. Printre acestea:<\/p>\n<p data-start=\"14873\" data-end=\"15062\"><strong data-start=\"14873\" data-end=\"14902\">Demonstra\u021bii \u0219i degust\u0103ri<\/strong><br data-start=\"14902\" data-end=\"14905\" \/>Obiectiv: convingerea clientului s\u0103 testeze \u0219i s\u0103 cumpere produsul. Dac\u0103 nu este posibil\u0103 v\u00e2nzarea imediat\u0103, se pot folosi cupoane sau carduri de fidelitate.<\/p>\n<p data-start=\"15064\" data-end=\"15211\"><strong data-start=\"15064\" data-end=\"15084\">Promo\u021bii de pre\u021b<\/strong><br data-start=\"15084\" data-end=\"15087\" \/>Vizeaz\u0103 adesea clien\u021bi fideli m\u0103rcii, stimul\u00e2nd achizi\u021bia direct la raft. Exemple: BOGOF, reduceri unitare, oferte multibuy.<\/p>\n<p data-start=\"15213\" data-end=\"15387\"><strong data-start=\"15213\" data-end=\"15242\">Personal de merchandising<\/strong><br data-start=\"15242\" data-end=\"15245\" \/>Promotorii joac\u0103 un rol central: verific\u0103 stocuri, prezentare, materiale promo\u021bionale \u0219i colecteaz\u0103 date despre comportamentul consumatorilor.<\/p>\n<p data-start=\"15389\" data-end=\"15459\">Vre\u021bi s\u0103 afla\u021bi cum dezvolt\u0103m campanii de shopper marketing de succes?<\/p>\n<p data-start=\"15461\" data-end=\"15613\">Cu mul\u021bi ani de experien\u021b\u0103, agen\u021biile International Shopper Marketing Group au expertiza necesar\u0103 pentru a v\u0103 reprezenta brandul la cel mai \u00eenalt nivel.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Lucra\u021bi \u00een retail? Dac\u0103 da, probabil a\u021bi observat c\u0103 termenul \u201eshopper marketing\u201d este folosit tot mai des. Dar \u0219ti\u021bi exact ce \u00eenseamn\u0103 \u0219i, mai ales, la ce folose\u0219te? Shopper marketing include diverse abord\u0103ri care urm\u0103resc s\u0103 aduc\u0103 un produs mai aproape de consumator \u00eentr-un mod inovator. Aceste ac\u021biuni faciliteaz\u0103 interac\u021biunea, sporesc vizibilitatea m\u0103rcii, \u00eencurajeaz\u0103 testarea [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,12],"tags":[7,9,10],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing","category-shopper-marketing-agencies","category-shopper-marketing-europe","tag-retail-demonstrations","tag-shopper-experiences","tag-shopper-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media\/991"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/ro\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}