{"id":1381,"date":"2025-11-01T17:04:24","date_gmt":"2025-11-01T16:04:24","guid":{"rendered":"https:\/\/activation-agencies.eu\/?post_type=case-studies&#038;p=1381"},"modified":"2025-11-02T14:16:51","modified_gmt":"2025-11-02T13:16:51","slug":"in-store-sampling-campaign-for-oppo-ice-cream-driving-trial-sales-at-the-shelf","status":"publish","type":"case-studies","link":"https:\/\/activation-agencies.eu\/sv\/case-studies\/in-store-samplingkampanj-for-oppo-ice-cream\/","title":{"rendered":"In-store samplingkampanj f\u00f6r Oppo Ice Cream"},"content":{"rendered":"<p>Oppo Brothers, ett premium-glassm\u00e4rke med h\u00e4lsoprofil, kontaktade v\u00e5r byr\u00e5 f\u00f6r att \u00f6ka varum\u00e4rkesk\u00e4nnedomen, skapa produktprovning och driva f\u00f6rs\u00e4ljning i butik.<\/p>\n<p>Strategi<br \/>\nVi genomf\u00f6rde en rikst\u00e4ckande provsmakningskampanj i livsmedelsbutiker med h\u00f6g trafik. M\u00e5let var att omvandla nyfikna kunder till k\u00f6pare.<\/p>\n<p>Resultat<\/p>\n<p>Tusentals prover delades ut.<\/p>\n<p>M\u00e4rkbar \u00f6kning i dagsf\u00f6rs\u00e4ljningen.<\/p>\n<p>F\u00f6rb\u00e4ttrad varum\u00e4rkesigenk\u00e4nning.<\/p>\n<p>Varf\u00f6r det fungerade<br \/>\nProvsmakning i butik \u00e4r fortfarande ett av de mest effektiva FMCG-verktygen f\u00f6r att skapa direkt handling vid k\u00f6ptillf\u00e4llet.<\/p>","protected":false},"excerpt":{"rendered":"<p>Oppo Brothers, ett premium-glassm\u00e4rke med h\u00e4lsoprofil, kontaktade v\u00e5r byr\u00e5 f\u00f6r att \u00f6ka varum\u00e4rkesk\u00e4nnedomen, skapa produktprovning och driva f\u00f6rs\u00e4ljning i butik. Strategi Vi genomf\u00f6rde en rikst\u00e4ckande provsmakningskampanj i livsmedelsbutiker med h\u00f6g trafik. M\u00e5let var att omvandla nyfikna kunder till k\u00f6pare. Resultat Tusentals prover delades ut. M\u00e4rkbar \u00f6kning i dagsf\u00f6rs\u00e4ljningen. F\u00f6rb\u00e4ttrad varum\u00e4rkesigenk\u00e4nning. Varf\u00f6r det fungerade Provsmakning i [&hellip;]<\/p>\n","protected":false},"featured_media":1382,"template":"","meta":{"_acf_changed":false},"categories":[20],"class_list":["post-1381","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-instore"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/case-studies\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/media\/1382"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/media?parent=1381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/categories?post=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}