{"id":984,"date":"2022-12-01T14:06:43","date_gmt":"2022-12-01T14:06:43","guid":{"rendered":"https:\/\/activation-agencies.eu\/?p=984"},"modified":"2025-11-17T11:48:07","modified_gmt":"2025-11-17T10:48:07","slug":"increasing-brand-awareness-by-using-shopper-marketing","status":"publish","type":"post","link":"https:\/\/activation-agencies.eu\/sv\/oka-varumarkeskannedomen-genom-att-anvanda-shopper-marketing\/","title":{"rendered":"\u00d6ka varum\u00e4rkesk\u00e4nnedomen genom att anv\u00e4nda shopper marketing"},"content":{"rendered":"<p><\/p>\n<p data-start=\"9847\" data-end=\"10032\">Arbetar du inom detaljhandeln? D\u00e5 har du f\u00f6rmodligen m\u00e4rkt att termen \u201dshopper marketing\u201d anv\u00e4nds allt oftare. Men vet du exakt vad det inneb\u00e4r och framf\u00f6r allt vilket syfte det fyller?<\/p>\n<p data-start=\"10034\" data-end=\"10295\">Shopper marketing omfattar olika metoder som syftar till att p\u00e5 ett innovativt s\u00e4tt f\u00f6ra produkten n\u00e4rmare konsumenten. Dessa \u00e5tg\u00e4rder skapar interaktion, \u00f6kar varum\u00e4rkets synlighet, uppmuntrar till produktprovning och f\u00f6rb\u00e4ttrar f\u00f6rs\u00e4ljningsresultaten i butik.<\/p>\n<p data-start=\"10297\" data-end=\"10493\">Det \u00e4r en gren av marknadsf\u00f6ring som fokuserar p\u00e5 att f\u00f6ra produkter och f\u00f6retag n\u00e4rmare konsumenten direkt p\u00e5 plats. M\u00e5len varierar, men handlar oftast om varum\u00e4rkesk\u00e4nnedom och \u00f6kad f\u00f6rs\u00e4ljning.<\/p>\n<p data-start=\"10495\" data-end=\"10547\">Hur kan shopper marketing st\u00e4rka varum\u00e4rket vid POS?<\/p>\n<p data-start=\"10549\" data-end=\"10801\">En effektiv strategi b\u00f6rjar med att f\u00f6rst\u00e5 det b\u00e4sta s\u00e4ttet att n\u00e5 kunderna. I st\u00e4llet f\u00f6r att anv\u00e4nda en enda kanal analyserar shopper marketing vilka typer av kommunikation som \u00e4r mest effektiva och utvecklar kampanjer som tr\u00e4ffar helt r\u00e4tt m\u00e5lgrupp.<\/p>\n<p data-start=\"10803\" data-end=\"10965\">N\u00e4r budskap och m\u00e5l definieras \u00e4r det viktigt att identifiera vilka tekniker som fungerar b\u00e4st i butikssammanhang och i relation till kundernas vanor, exempelvis:<\/p>\n<p data-start=\"10967\" data-end=\"11144\"><strong data-start=\"10967\" data-end=\"11005\">Demonstrationer och provsmakningar<\/strong><br data-start=\"11005\" data-end=\"11008\" \/>M\u00e5let \u00e4r att \u00f6vertyga kunden att prova och k\u00f6pa produkten. Om k\u00f6p inte kan genomf\u00f6ras direkt kan kuponger eller lojalitetskort anv\u00e4ndas.<\/p>\n<p data-start=\"11146\" data-end=\"11322\"><strong data-start=\"11146\" data-end=\"11164\">Prisfr\u00e4mjanden<\/strong><br data-start=\"11164\" data-end=\"11167\" \/>Riktar sig ofta till redan lojala kunder och uppmuntrar k\u00f6p vid hyllan. Vanliga format: \u201dBOGOF\u201d, rabatter p\u00e5 enskilda produkter eller multik\u00f6pserbjudanden.<\/p>\n<p data-start=\"11324\" data-end=\"11499\"><strong data-start=\"11324\" data-end=\"11349\">Merchandisingpersonal<\/strong><br data-start=\"11349\" data-end=\"11352\" \/>Promotorer spelar en central roll. De s\u00e4kerst\u00e4ller lagersaldo, presentation, promotionsmaterial och samlar data f\u00f6r att f\u00f6rst\u00e5 kundernas beteenden.<\/p>\n<p data-start=\"11501\" data-end=\"11573\">Vill du veta hur vi utvecklar framg\u00e5ngsrika shopper marketing-kampanjer?<\/p>\n<p data-start=\"11575\" data-end=\"11714\">Med l\u00e5ng erfarenhet av promotionaktiviteter har International Shopper Marketing Group den expertis som kr\u00e4vs f\u00f6r att st\u00e4rka ditt varum\u00e4rke.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Arbetar du inom detaljhandeln? D\u00e5 har du f\u00f6rmodligen m\u00e4rkt att termen \u201dshopper marketing\u201d anv\u00e4nds allt oftare. Men vet du exakt vad det inneb\u00e4r och framf\u00f6r allt vilket syfte det fyller? Shopper marketing omfattar olika metoder som syftar till att p\u00e5 ett innovativt s\u00e4tt f\u00f6ra produkten n\u00e4rmare konsumenten. Dessa \u00e5tg\u00e4rder skapar interaktion, \u00f6kar varum\u00e4rkets synlighet, uppmuntrar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,12],"tags":[7,9,10],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing","category-shopper-marketing-agencies","category-shopper-marketing-europe","tag-retail-demonstrations","tag-shopper-experiences","tag-shopper-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/media\/991"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/sv\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}