Yeni tatlar\u0131n\u0131n lansman\u0131n\u0131 kutlamak i\u00e7in Extr\u00eame, \u0130svi\u00e7re ve Fransa\u2019daki t\u00fcketicileri markay\u0131 tamamen yeni bir \u015fekilde ke\u015ffetmeye davet etti \u2013 etkileyici bir Gaming Pop-up Experience arac\u0131l\u0131\u011f\u0131yla.
\nKonsept, \u015fehir merkezlerindeki alanlar\u0131 canl\u0131, retro oyun salonlar\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc; neon \u0131\u015f\u0131klar, m\u00fczik ve etkile\u015fimli unsurlar\u0131 bir araya getirerek e\u011flenceli, \u00e7ok duyulu bir marka d\u00fcnyas\u0131 yaratt\u0131. Ziyaret\u00e7iler, \u00fccretsiz olarak yeni Raspberry & Brownie ve Blueberry & Cream tatlar\u0131n\u0131 denerken oyun istasyonlar\u0131n\u0131, bir dans pistini ve foto\u011fraf kabinini ke\u015ffedebildiler.<\/p>\n
From Taste to Experience<\/p>\n
Kampanya, \u201cGame. Taste. Enjoy.\u201d temas\u0131 alt\u0131nda, keyif ve yenili\u011fi birle\u015ftirerek gen\u00e7, \u015fehirli bir hedef kitleyi etkilemek i\u00e7in tasarland\u0131.
\nKoordine edilen bir TV kampanyas\u0131 ve influencer i\u015f birlikleri, Arcade atmosferini \u00e7evrimi\u00e7i ortamda g\u00fc\u00e7lendirerek bu aktivasyonu g\u00fc\u00e7l\u00fc duygusal etki yaratan \u00e7ok kanall\u0131 bir deneyime d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n
Local Quality \u2013 Global Energy<\/p>\n
\u0130svi\u00e7re\u2019nin Goldach kentinde \u00fcretilen Extr\u00eame, \u0130svi\u00e7re kremas\u0131yla yap\u0131lan y\u00fcksek kaliteli el i\u015f\u00e7ili\u011fini ve g\u00fcne\u015f enerjisiyle \u00e7al\u0131\u015fan \u00fcretimi temsil eder.
\nYeni \u00fcr\u00fcn serisi, Froneri\u2019nin Avrupa pazarlar\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik, yarat\u0131c\u0131l\u0131k ve t\u00fcketiciyle ba\u011f kurma konusundaki taahh\u00fcd\u00fcn\u00fc yans\u0131t\u0131r.<\/p>\n
Results & Outlook<\/p>\n
Konsept, tad\u0131m, hik\u00e2ye anlat\u0131m\u0131 ve sosyal eri\u015fimi ba\u015far\u0131yla birle\u015ftirerek Extr\u00eame markas\u0131na hem \u00e7evrimd\u0131\u015f\u0131 hem de \u00e7evrimi\u00e7i ortamda hayat verdi.
\n\u0130svi\u00e7re ve Fransa\u2019daki olumlu geri bildirimlerin ard\u0131ndan Froneri, Avrupa genelinde yeni uygulamalar\u0131 de\u011ferlendirmeyi ve Gaming Pop-up\u2019\u0131 dondurma kategorisinde tekrarlanabilir, en iyi uygulama format\u0131 olarak konumland\u0131rmay\u0131 planl\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"
Yeni tatlar\u0131n\u0131n lansman\u0131n\u0131 kutlamak i\u00e7in Extr\u00eame, \u0130svi\u00e7re ve Fransa\u2019daki t\u00fcketicileri markay\u0131 tamamen yeni bir \u015fekilde ke\u015ffetmeye davet etti \u2013 etkileyici bir Gaming Pop-up Experience arac\u0131l\u0131\u011f\u0131yla. Konsept, \u015fehir merkezlerindeki alanlar\u0131 canl\u0131, retro oyun salonlar\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc; neon \u0131\u015f\u0131klar, m\u00fczik ve etkile\u015fimli unsurlar\u0131 bir araya getirerek e\u011flenceli, \u00e7ok duyulu bir marka d\u00fcnyas\u0131 yaratt\u0131. Ziyaret\u00e7iler, \u00fccretsiz olarak yeni Raspberry […]<\/p>\n","protected":false},"featured_media":1389,"template":"","meta":{"_acf_changed":false},"categories":[23],"class_list":["post-1376","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-pop-up-experience"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/case-studies\/1376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media\/1389"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media?parent=1376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/categories?post=1376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}