{"id":1381,"date":"2025-11-01T17:04:24","date_gmt":"2025-11-01T16:04:24","guid":{"rendered":"https:\/\/activation-agencies.eu\/?post_type=case-studies&#038;p=1381"},"modified":"2025-11-02T14:16:51","modified_gmt":"2025-11-02T13:16:51","slug":"in-store-sampling-campaign-for-oppo-ice-cream-driving-trial-sales-at-the-shelf","status":"publish","type":"case-studies","link":"https:\/\/activation-agencies.eu\/tr\/case-studies\/oppo-ice-cream-icin-magaza-ici-tadim-kampanyasi\/","title":{"rendered":"Oppo Ice Cream i\u00e7in ma\u011faza i\u00e7i tad\u0131m kampanyas\u0131"},"content":{"rendered":"<p>Oppo Brothers, sa\u011fl\u0131kl\u0131 premium dondurma markas\u0131, ajans\u0131m\u0131za net bir hedefle geldi: marka bilinirli\u011fini art\u0131rmak, \u00fcr\u00fcn denemelerini te\u015fvik etmek ve kilit perakende noktalar\u0131nda sat\u0131\u015flar\u0131 y\u00fckseltmek.<\/p>\n<p>Strateji<br \/>\nYo\u011fun trafi\u011fe sahip s\u00fcpermarketlerde \u00fclke \u00e7ap\u0131nda bir tad\u0131m kampanyas\u0131 tasarland\u0131. Ama\u00e7, t\u00fcketicilere d\u00fc\u015f\u00fck kalorili Oppo dondurmas\u0131n\u0131 \u00fccretsiz tatt\u0131rarak sat\u0131n almaya y\u00f6nlendirmekti.<\/p>\n<p>Uygulama<\/p>\n<p>\u0130ngiltere ve Almanya genelinde \u00f6nde gelen perakendeciler.<\/p>\n<p>Net mesaj: \u201cLezzetten \u00f6d\u00fcn yok, daha az kalori.\u201d<\/p>\n<p>Markal\u0131 k\u0131yafetler, POS alanlar\u0131, \u00f6zel f\u0131rsatlar.<\/p>\n<p>Sonu\u00e7lar<\/p>\n<p>Binlerce \u00f6rnek da\u011f\u0131t\u0131ld\u0131.<\/p>\n<p>Ayn\u0131 g\u00fcn sat\u0131\u015flar\u0131nda belirgin art\u0131\u015f.<\/p>\n<p>Marka bilinirli\u011fi g\u00fc\u00e7lendi.<\/p>\n<p>Neden i\u015fe yarad\u0131<br \/>\nMa\u011faza i\u00e7i tad\u0131m, FMCG pazarlamas\u0131nda en etkili y\u00f6ntemlerden biridir: do\u011fru anda ki\u015fisel bir deneyim sunarak ilgiyi eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>","protected":false},"excerpt":{"rendered":"<p>Oppo Brothers, sa\u011fl\u0131kl\u0131 premium dondurma markas\u0131, ajans\u0131m\u0131za net bir hedefle geldi: marka bilinirli\u011fini art\u0131rmak, \u00fcr\u00fcn denemelerini te\u015fvik etmek ve kilit perakende noktalar\u0131nda sat\u0131\u015flar\u0131 y\u00fckseltmek. Strateji Yo\u011fun trafi\u011fe sahip s\u00fcpermarketlerde \u00fclke \u00e7ap\u0131nda bir tad\u0131m kampanyas\u0131 tasarland\u0131. Ama\u00e7, t\u00fcketicilere d\u00fc\u015f\u00fck kalorili Oppo dondurmas\u0131n\u0131 \u00fccretsiz tatt\u0131rarak sat\u0131n almaya y\u00f6nlendirmekti. Uygulama \u0130ngiltere ve Almanya genelinde \u00f6nde gelen perakendeciler. Net [&hellip;]<\/p>\n","protected":false},"featured_media":1382,"template":"","meta":{"_acf_changed":false},"categories":[20],"class_list":["post-1381","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-instore"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/case-studies\/1381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media\/1382"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media?parent=1381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/categories?post=1381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}