{"id":1506,"date":"2026-03-02T16:18:02","date_gmt":"2026-03-02T15:18:02","guid":{"rendered":"https:\/\/activation-agencies.eu\/de\/?post_type=case-studies&#038;p=1506"},"modified":"2026-03-02T16:27:20","modified_gmt":"2026-03-02T15:27:20","slug":"multi-market-in-store-activation","status":"publish","type":"case-studies","link":"https:\/\/activation-agencies.eu\/tr\/case-studies\/cok-pazar-ic-mekan-aktivasyonu\/","title":{"rendered":"\u00c7ok Pazar \u0130\u00e7 Mekan Aktivasyonu"},"content":{"rendered":"<p><\/p>\n<h2 data-start=\"6052\" data-end=\"6071\">Ba\u015flang\u0131\u00e7 Durumu<\/h2>\n<p data-start=\"6073\" data-end=\"6260\">air up\u00ae bize net bir hedefle ba\u015fvurdu:<br data-start=\"6111\" data-end=\"6114\" \/>D\u00f6rt ana pazarda marka bilinirli\u011fini art\u0131rmak, POS\u2019ta do\u011frudan \u00fcr\u00fcn deneyimi yaratmak ve perakende d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 \u00f6l\u00e7\u00fclebilir \u015fekilde y\u00fckseltmek.<\/p>\n<p data-start=\"6262\" data-end=\"6567\">Koku teknolojisine dayanan yenilik\u00e7i bir i\u00e7ecek markas\u0131 olarak air up\u00ae, a\u00e7\u0131klama gerektiren bir \u00fcr\u00fcnd\u00fcr. Bu nedenle sat\u0131\u015f noktas\u0131nda fiziksel marka etkile\u015fimi kritik \u00f6neme sahiptir. Rekabet\u00e7i bir ortamda trial\u2019\u0131n an\u0131nda sat\u0131n almaya d\u00f6n\u00fc\u015fmesi gerekiyordu \u2013 \u00f6l\u00e7eklenebilir ve performans odakl\u0131 bir \u015fekilde.<\/p>\n<h2 data-start=\"6569\" data-end=\"6580\">Strateji<\/h2>\n<p data-start=\"6582\" data-end=\"6738\">Fransa, Hollanda ve Bel\u00e7ika\u2019daki partner ajanslar\u0131m\u0131z ve Almanya\u2019daki kendi ekibimizle birlikte koordineli bir multi-market sampling stratejisi geli\u015ftirdik.<\/p>\n<p data-start=\"6740\" data-end=\"6749\">Yakla\u015f\u0131m:<\/p>\n<ul data-start=\"6751\" data-end=\"7028\">\n<li data-start=\"6751\" data-end=\"6833\">\n<p data-start=\"6753\" data-end=\"6833\">Kentsel alanlarda y\u00fcksek yaya trafi\u011fine sahip perakende lokasyonlara odaklanma<\/p>\n<\/li>\n<li data-start=\"6834\" data-end=\"6894\">\n<p data-start=\"6836\" data-end=\"6894\">\u201cair up\u00ae feeling\u201d deneyimini g\u00f6stermek i\u00e7in wet sampling<\/p>\n<\/li>\n<li data-start=\"6895\" data-end=\"6971\">\n<p data-start=\"6897\" data-end=\"6971\">Net KPI oda\u011f\u0131 (g\u00fcnl\u00fck trial say\u0131s\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131, trial ba\u015f\u0131na maliyet)<\/p>\n<\/li>\n<li data-start=\"6972\" data-end=\"7028\">\n<p data-start=\"6974\" data-end=\"7028\">Yerel adaptasyonla birlikte tutarl\u0131 marka uygulamas\u0131<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7030\" data-end=\"7096\">Promosyon g\u00fcn\u00fc hedefi:<br data-start=\"7052\" data-end=\"7055\" \/>150+ trial ve yakla\u015f\u0131k %15 d\u00f6n\u00fc\u015f\u00fcm oran\u0131.<\/p>\n<p data-start=\"7098\" data-end=\"7178\">Aktivasyon; \u00fcr\u00fcn a\u00e7\u0131klamas\u0131, deneyim ve do\u011frudan rafa y\u00f6nlendirmeyi birle\u015ftirdi.<\/p>\n<h2 data-start=\"7180\" data-end=\"7191\">Uygulama<\/h2>\n<p data-start=\"7193\" data-end=\"7244\">Pazarlar:<br data-start=\"7202\" data-end=\"7205\" \/>Almanya | Fransa | Hollanda | Bel\u00e7ika<\/p>\n<p data-start=\"7246\" data-end=\"7359\">Lokasyonlar:<br data-start=\"7258\" data-end=\"7261\" \/>\u00d6nde gelen s\u00fcpermarket zincirleri, merkezi al\u0131\u015fveri\u015f b\u00f6lgeleri ve y\u00fcksek trafikli retail k\u00fcmeleri.<\/p>\n<p data-start=\"7361\" data-end=\"7383\">Temel temas noktalar\u0131:<\/p>\n<ul data-start=\"7385\" data-end=\"7569\">\n<li data-start=\"7385\" data-end=\"7429\">\n<p data-start=\"7387\" data-end=\"7429\">Koku teknolojisinin canl\u0131 demonstrasyonu<\/p>\n<\/li>\n<li data-start=\"7430\" data-end=\"7489\">\n<p data-start=\"7432\" data-end=\"7489\">E\u011fitimli brand ambassador\u2019lar taraf\u0131ndan aktif ileti\u015fim<\/p>\n<\/li>\n<li data-start=\"7490\" data-end=\"7526\">\n<p data-start=\"7492\" data-end=\"7526\">Hedefli \u015fekilde rafa y\u00f6nlendirme<\/p>\n<\/li>\n<li data-start=\"7527\" data-end=\"7569\">\n<p data-start=\"7529\" data-end=\"7569\">G\u00fcnl\u00fck raporlama ile performans takibi<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7571\" data-end=\"7628\">Ekipler a\u015fa\u011f\u0131daki konulara odaklanarak yo\u011fun e\u011fitim ald\u0131:<\/p>\n<ul data-start=\"7630\" data-end=\"7775\">\n<li data-start=\"7630\" data-end=\"7685\">\n<p data-start=\"7632\" data-end=\"7685\">\u0130novasyon ve s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerine storytelling<\/p>\n<\/li>\n<li data-start=\"7686\" data-end=\"7732\">\n<p data-start=\"7688\" data-end=\"7732\">\u015eekerli i\u00e7eceklere kar\u015f\u0131 net arg\u00fcmantasyon<\/p>\n<\/li>\n<li data-start=\"7733\" data-end=\"7775\">\n<p data-start=\"7735\" data-end=\"7775\">T\u00fcketici ihtiya\u00e7lar\u0131n\u0131 h\u0131zl\u0131 belirleme<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"7777\" data-end=\"7890\">T\u00fcm pazarlar kar\u015f\u0131la\u015ft\u0131r\u0131labilirlik ve \u00f6l\u00e7eklenebilirlik sa\u011flamak i\u00e7in uyumlu bir raporlama \u00e7er\u00e7evesiyle \u00e7al\u0131\u015ft\u0131.<\/p>\n<h2 data-start=\"7892\" data-end=\"7903\">Sonu\u00e7lar<\/h2>\n<ul data-start=\"7905\" data-end=\"8082\">\n<li data-start=\"7905\" data-end=\"7941\">\n<p data-start=\"7907\" data-end=\"7941\">T\u00fcm pazarlarda on binlerce trial<\/p>\n<\/li>\n<li data-start=\"7942\" data-end=\"7989\">\n<p data-start=\"7944\" data-end=\"7989\">Aktivasyon g\u00fcnlerinde belirgin sat\u0131\u015f art\u0131\u015f\u0131<\/p>\n<\/li>\n<li data-start=\"7990\" data-end=\"8031\">\n<p data-start=\"7992\" data-end=\"8031\">\u00c7ift haneli \u00f6l\u00e7\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/p>\n<\/li>\n<li data-start=\"8032\" data-end=\"8082\">\n<p data-start=\"8034\" data-end=\"8082\">D\u00f6rt stratejik pazarda g\u00fc\u00e7l\u00fc marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"8084\" data-end=\"8164\">\u00d6zellikle etkili olan: deneyim, a\u00e7\u0131klama ve raf yak\u0131nl\u0131\u011f\u0131n\u0131n do\u011frudan birle\u015fimi.<\/p>\n<h2 data-start=\"8166\" data-end=\"8188\">Neden Ba\u015far\u0131l\u0131 Oldu<\/h2>\n<p data-start=\"8190\" data-end=\"8251\">air up\u00ae sadece g\u00f6r\u00fclen bir \u00fcr\u00fcn de\u011fildir \u2013 deneyimlenmelidir.<\/p>\n<p data-start=\"8253\" data-end=\"8497\">Ma\u011faza i\u00e7i sampling, yenilik\u00e7i bir \u00fcr\u00fcn\u00fcn bili\u015fsel bariyerini azaltt\u0131 ve merak\u0131 do\u011frudan sat\u0131n alma niyetine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Ki\u015fisel etkile\u015fim g\u00fcven olu\u015fturdu, sampling \u201caha an\u0131\u201d yaratt\u0131 ve rafa yak\u0131nl\u0131k sat\u0131n almay\u0131 mant\u0131kl\u0131 bir sonuca d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n<h2 data-start=\"8499\" data-end=\"8540\">FMCG ve \u0130novasyon Markalar\u0131 \u0130\u00e7in Sonu\u00e7<\/h2>\n<p data-start=\"8542\" data-end=\"8599\">Uluslararas\u0131 POS aktivasyonu \u015fu durumlarda ba\u015far\u0131l\u0131 olur:<\/p>\n<ul data-start=\"8601\" data-end=\"8817\">\n<li data-start=\"8601\" data-end=\"8673\">\n<p data-start=\"8603\" data-end=\"8673\">Pazarlar merkezi olarak koordine edilir ancak yerel olarak anla\u015f\u0131l\u0131r<\/p>\n<\/li>\n<li data-start=\"8674\" data-end=\"8708\">\n<p data-start=\"8676\" data-end=\"8708\">KPI\u2019lar net \u015fekilde tan\u0131mlan\u0131r<\/p>\n<\/li>\n<li data-start=\"8709\" data-end=\"8760\">\n<p data-start=\"8711\" data-end=\"8760\">Sampling bir performans arac\u0131 olarak ele al\u0131n\u0131r<\/p>\n<\/li>\n<li data-start=\"8761\" data-end=\"8817\">\n<p data-start=\"8763\" data-end=\"8817\">Trial ve d\u00f6n\u00fc\u015f\u00fcm stratejik olarak birbirine ba\u011flan\u0131r<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"8819\" data-end=\"8919\">Do\u011fru kurulumla sampling yaln\u0131zca bir aktivite de\u011fil, \u00f6l\u00e7eklenebilir bir b\u00fcy\u00fcme motoru haline gelir.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ba\u015flang\u0131\u00e7 Durumu air up\u00ae bize net bir hedefle ba\u015fvurdu:D\u00f6rt ana pazarda marka bilinirli\u011fini art\u0131rmak, POS\u2019ta do\u011frudan \u00fcr\u00fcn deneyimi yaratmak ve perakende d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 \u00f6l\u00e7\u00fclebilir \u015fekilde y\u00fckseltmek. Koku teknolojisine dayanan yenilik\u00e7i bir i\u00e7ecek markas\u0131 olarak air up\u00ae, a\u00e7\u0131klama gerektiren bir \u00fcr\u00fcnd\u00fcr. Bu nedenle sat\u0131\u015f noktas\u0131nda fiziksel marka etkile\u015fimi kritik \u00f6neme sahiptir. Rekabet\u00e7i bir ortamda trial\u2019\u0131n an\u0131nda [&hellip;]<\/p>\n","protected":false},"featured_media":1507,"template":"","meta":{"_acf_changed":false},"categories":[16,19,21],"class_list":["post-1506","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-activation","category-activation-agencies","category-brand-activation"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/case-studies\/1506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media\/1507"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media?parent=1506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/categories?post=1506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}