Marka aktivasyonu yeni bir \u00e7a\u011fa girdi.<\/p>\n
Markalar art\u0131k yaln\u0131zca medya alan\u0131n\u0131 kaplamaya \u00e7al\u0131\u015fm\u0131yor, toplumda yerlerini kazanmak istiyorlar. Bir amaca hizmet etmeyi. Bir rol oynamay\u0131. Taahh\u00fctlerinin yaln\u0131zca s\u00f6zlerden ibaret olmad\u0131\u011f\u0131n\u0131, eylemler oldu\u011funu kan\u0131tlamay\u0131.<\/p>\n
Bu, amaca dayal\u0131 marka aktivasyonlar\u0131n\u0131n \u00f6z\u00fc: bir markan\u0131n inan\u00e7lar\u0131n\u0131n somut ifadeleri, \u00f6l\u00e7\u00fclebilir ve anlaml\u0131 bir etki yaratmak \u00fczere tasarlanm\u0131\u015ft\u0131r.<\/p>\n
Bu hareket, k\u00fclt\u00fcrden t\u00fcketim mallar\u0131na, perakendeden teknolojiye kadar her sekt\u00f6r\u00fc kaps\u0131yor, ancak spor d\u00fcnyas\u0131nda en g\u00fc\u00e7l\u00fc sahnelerinden birini buluyor: duygu, birlik ve kolektif performans d\u00fcnyas\u0131. \u00c7\u00fcnk\u00fc iklim de\u011fi\u015fikli\u011finin ger\u00e7ekleriyle y\u00fczle\u015fen spor, g\u00fcn\u00fcm\u00fcz pazarlamas\u0131n\u0131 \u015fekillendiren daha geni\u015f d\u00f6n\u00fc\u015f\u00fcmleri yans\u0131t\u0131yor.<\/p>\n
\u00d6rne\u011fin MAIF\u2019i al\u0131n.<\/strong> Bu te\u015fvik temelli yakla\u015f\u0131m, ilerlemeyi \u00f6d\u00fcllendirerek, en iyi uygulamalar\u0131 payla\u015farak ve daha s\u00fcrd\u00fcr\u00fclebilir bir model etraf\u0131nda bir topluluk olu\u015fturarak sporun ekolojik ge\u00e7i\u015fini destekleyen Sport Plan\u00e8te<\/em> program\u0131n\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n J\u00cfZ Marketing Group\u2019un bir par\u00e7as\u0131 olan Digital Playas, bu \u00e7abay\u0131 spor topluluklar\u0131n\u0131 etkileme stratejisi geli\u015ftirerek ve program\u0131n eri\u015fimini geni\u015fleten i\u00e7erikler \u00fcreterek g\u00fc\u00e7lendiriyor.<\/p>\n Ya da Paris 2024 Olimpiyat ve Paralimpik Oyunlar\u0131\u2019n\u0131n orta\u011f\u0131 Enedis\u2019i d\u00fc\u015f\u00fcn\u00fcn.<\/strong> \u00dc\u00e7\u00fcnc\u00fc bir \u00f6rnek:<\/strong> Ecosystem<\/em> ve Tour de France.<\/em> Avrupa genelinde, EAA a\u011f\u0131 \u00fcyeleri ayn\u0131 de\u011fi\u015fimi g\u00f6zlemliyor: markalar ileti\u015fimin inan\u00e7larla uyumlu olmas\u0131n\u0131 istiyor. T\u00fcketiciler art\u0131k s\u00f6zler de\u011fil, kan\u0131t bekliyor.<\/p>\n Bug\u00fcn, en g\u00fc\u00e7l\u00fc aktivasyonlar en y\u00fcksek sesi \u00e7\u0131karanlar de\u011fil, en b\u00fcy\u00fck fark\u0131 yaratanlard\u0131r. Marka aktivasyonu yeni bir \u00e7a\u011fa girdi. Markalar art\u0131k yaln\u0131zca medya alan\u0131n\u0131 kaplamaya \u00e7al\u0131\u015fm\u0131yor, toplumda yerlerini kazanmak istiyorlar. Bir amaca hizmet etmeyi. Bir rol oynamay\u0131. Taahh\u00fctlerinin yaln\u0131zca s\u00f6zlerden ibaret olmad\u0131\u011f\u0131n\u0131, eylemler oldu\u011funu kan\u0131tlamay\u0131. Bu, amaca dayal\u0131 marka aktivasyonlar\u0131n\u0131n \u00f6z\u00fc: bir markan\u0131n inan\u00e7lar\u0131n\u0131n somut ifadeleri, \u00f6l\u00e7\u00fclebilir ve anlaml\u0131 bir etki yaratmak \u00fczere tasarlanm\u0131\u015ft\u0131r. Bu hareket, k\u00fclt\u00fcrden t\u00fcketim […]<\/p>\n","protected":false},"author":2,"featured_media":1326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,19,6],"tags":[17,18,13],"class_list":["post-1324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activation","category-activation-agencies","category-field-marketing","tag-activation","tag-activation-agencies","tag-brand-ambassadors"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/1324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/comments?post=1324"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/1324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media\/1326"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media?parent=1324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/categories?post=1324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/tags?post=1324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nFrans\u0131z sigorta \u015firketi, spor ortakl\u0131klar\u0131nda ger\u00e7ek ekolojik ko\u015fullu\u011fun \u00f6nc\u00fcs\u00fc oldu. Finansman\u0131 art\u0131k \u00f6l\u00e7\u00fclebilir s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine, emisyonlar\u0131 azaltmaya, ye\u015fil hareketlili\u011fi te\u015fvik etmeye, at\u0131k y\u00f6netimini ve enerji verimlili\u011fini art\u0131rmaya ba\u011fl\u0131.<\/p>\n
\nG\u00f6r\u00fcn\u00fcrl\u00fck pe\u015finde ko\u015fmak yerine, Enedis etkiye odakland\u0131, olimpiyat mekanlar\u0131n\u0131 yenilenebilir elektrikle besleyerek, dizel jenerat\u00f6rleri de\u011fi\u015ftirerek ve yerel altyap\u0131y\u0131 modernize ederek. Bir sponsoru enerji ge\u00e7i\u015fini aktif bir \u015fekilde h\u0131zland\u0131rabilece\u011fini kan\u0131tlayan somut bir miras.<\/p>\n
\nBurada da ama\u00e7, uygulama ile bulu\u015ftu. L\u2019Uzyne (J\u00cfZ Marketing Group), \u00fc\u00e7 basit, g\u00fc\u00e7l\u00fc mesaj etraf\u0131nda in\u015fa edilmi\u015f bir aktivasyon yaratt\u0131: Ve bu ruhun gere\u011fine sad\u0131k kalarak, Ecosystem\u2019in resmi Tour karavan\u0131ndaki ara\u00e7lar HVO biyoyak\u0131tla \u00e7al\u0131\u015ft\u0131 ve sera gaz\u0131 emisyonlar\u0131n\u0131 %90\u2019a kadar azaltmay\u0131 ba\u015fard\u0131.<\/em><\/p>\n
\nYarat\u0131c\u0131l\u0131\u011f\u0131n samimiyetle bulu\u015ftu\u011fu yer.
\nVe etkinin sadece \u00f6l\u00e7\u00fclmedi\u011fi – hissedildi\u011fi yer.<\/p>","protected":false},"excerpt":{"rendered":"