<\/p>\n
Son ara\u015ft\u0131rmalara g\u00f6re artan enflasyona ra\u011fmen t\u00fcketiciler harcama al\u0131\u015fkanl\u0131klar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirmedi. Tatiller, ta\u015f\u0131nma veya yeni bir araba sat\u0131n alma gibi konular h\u00e2l\u00e2 \u00f6ncelik ta\u015f\u0131yor. Bu durum, \u00f6zellikle Hollanda, Bel\u00e7ika, \u0130svi\u00e7re ve Norve\u00e7 gibi geli\u015fmi\u015f \u00fclkelerde pandemi sonras\u0131 Avrupa genelinde g\u00f6r\u00fclen h\u0131zl\u0131 ekonomik toparlanmay\u0131 a\u00e7\u0131kl\u0131yor. Yine de pandeminin etkileri \u00fclkeden \u00fclkeye ve sekt\u00f6rden sekt\u00f6re de\u011fi\u015fmeye devam ediyor.<\/p>\n
HORECA sekt\u00f6r\u00fc pandeminin etkilerini hissetmeye devam ederken, etkinlik gibi geleneksel pazarlama faaliyetlerinde belirgin bir talep art\u0131\u015f\u0131 ya\u015fan\u0131yor. T\u00fcketiciler yeniden \u00fcr\u00fcn denemeye daha a\u00e7\u0131k h\u00e2le geliyor. \u00d6d\u00fcl mekanizmalar\u0131 da Romanya\u2019da olduk\u00e7a pop\u00fcler olmaya devam ediyor; NCP ve Tailored gibi programlar\u0131n h\u0131zl\u0131 b\u00fcy\u00fcmesi bunun bir g\u00f6stergesi. T\u00fcm bunlar, saha pazarlamas\u0131 i\u00e7in yeni f\u0131rsatlar yarat\u0131yor.<\/p>\n
Romanya\u2019da \u00f6zel marka \u00fcr\u00fcnleri g\u00fc\u00e7 kazan\u0131rken, ulusal markalar bu b\u00fcy\u00fcmeye kar\u015f\u0131 yeni y\u00f6ntemler bulmak zorunda. D\u00fcnya 2020\u2019den bu yana b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti ancak FieldStar, stratejik ve etkili hizmetleri sayesinde g\u00fc\u00e7l\u00fc i\u015f sonu\u00e7lar\u0131 elde etmeye devam ediyor.<\/p>\n
Markadan t\u00fcketiciye etkile\u015fim stratejileri geli\u015ftirme ve uygulamada 18 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan FieldStar; marka aktivasyonu, shopper marketing, tasar\u0131m, \u00fcretim ve sat\u0131\u015f ekibi y\u00f6netimi gibi alanlarda unutulmaz deneyimler sunuyor.<\/p>\n
Geni\u015f hizmet portf\u00f6y\u00fc sayesinde FieldStar; Brand Minds, Progressive Conference gibi etkinliklerde ve Nostalgia, Neversea, TIFF gibi m\u00fczik ve film festivallerinde bir\u00e7ok offline kanal olu\u015fturdu. Yarat\u0131c\u0131 s\u00fcrece erken dahil olarak IQOS, Nespresso, Cappy, Fuzetea, Peroni, Ursus Cooler, Dr. Max, Telekom, Autan, UNICEF ve daha bir\u00e7ok marka i\u00e7in perakende, AVM ve kamp\u00fcs ortamlar\u0131nda 70\u2019ten fazla ba\u015far\u0131l\u0131 canl\u0131 kampanya ger\u00e7ekle\u015ftirdi.<\/p>\n
Shopper marketing alan\u0131nda t\u00fcketici davran\u0131\u015flar\u0131 y\u0131ldan y\u0131la belirgin \u015fekilde de\u011fi\u015fti. FieldStar\u2019\u0131n tek noktadan \u00e7\u00f6z\u00fcm yakla\u015f\u0131m\u0131, m\u00fc\u015fterilere bu zorlu d\u00f6nemde kolay kay\u0131t imk\u00e2n\u0131 sunan ve her proje i\u00e7in ger\u00e7ek zamanl\u0131 takip ve raporlama sa\u011flayan ulusal kampanyalarla destek oldu.<\/p>\n
FieldStar, d\u00fcnyan\u0131n en sayg\u0131n pazarlama ve sat\u0131\u015f yar\u0131\u015fmalar\u0131ndan biri olan POPAI Awards Paris 2022\u2019ye de kat\u0131larak Samsung pop-up shop projesiyle finalist oldu.<\/p>\n
E-ticaretteki g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme sonucunda FieldStar, m\u00fc\u015fterilerine daha kapsaml\u0131 destek sunmak i\u00e7in online ve offline hizmetleri entegre edecek yeni yetkinlikler geli\u015ftiriyor.<\/p>\n
Yenilik\u00e7ilik ve uyum sa\u011flama becerisi FieldStar\u2019\u0131n ba\u015far\u0131s\u0131n\u0131n temelidir. \u00c7al\u0131\u015fanlara yarat\u0131c\u0131 fikir geli\u015ftirmeyi ve ki\u015fisel geli\u015fimi te\u015fvik eden g\u00fcvenli ve kapsay\u0131c\u0131 bir ortam sunmak, \u015firketin s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde b\u00fcy\u00fcmesini sa\u011fl\u0131yor. Herkes i\u00e7in kazan\u00e7!<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Son ara\u015ft\u0131rmalara g\u00f6re artan enflasyona ra\u011fmen t\u00fcketiciler harcama al\u0131\u015fkanl\u0131klar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirmedi. Tatiller, ta\u015f\u0131nma veya yeni bir araba sat\u0131n alma gibi konular h\u00e2l\u00e2 \u00f6ncelik ta\u015f\u0131yor. Bu durum, \u00f6zellikle Hollanda, Bel\u00e7ika, \u0130svi\u00e7re ve Norve\u00e7 gibi geli\u015fmi\u015f \u00fclkelerde pandemi sonras\u0131 Avrupa genelinde g\u00f6r\u00fclen h\u0131zl\u0131 ekonomik toparlanmay\u0131 a\u00e7\u0131kl\u0131yor. Yine de pandeminin etkileri \u00fclkeden \u00fclkeye ve sekt\u00f6rden sekt\u00f6re de\u011fi\u015fmeye […]<\/p>\n","protected":false},"author":2,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,12],"tags":[14,7,9],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing","category-shopper-marketing-agencies","category-shopper-marketing-europe","tag-field-marketing","tag-retail-demonstrations","tag-shopper-experiences"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media\/934"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}