{"id":940,"date":"2022-08-03T17:13:19","date_gmt":"2022-08-03T16:13:19","guid":{"rendered":"https:\/\/activation-agencies.eu\/?p=940"},"modified":"2025-11-28T10:34:18","modified_gmt":"2025-11-28T09:34:18","slug":"uk-agency-highjam-share-their-views-on-shopper-and-promotional-marketing-in-2022-and-beyond","status":"publish","type":"post","link":"https:\/\/activation-agencies.eu\/tr\/uk-ajansi-highjam-2022-ve-sonrasinda-alisverisci-ve-promosyon-pazarlamasi-konusundaki-goruslerini-paylasiyor\/","title":{"rendered":"HIGHJAM, 2022 ve sonras\u0131nda Al\u0131\u015fveri\u015f\u00e7i ve Promosyon Pazarlamas\u0131 konusundaki g\u00f6r\u00fc\u015flerini payla\u015f\u0131yor"},"content":{"rendered":"<p><\/p>\n<p data-start=\"22129\" data-end=\"22414\">Perakende sekt\u00f6r\u00fc \u00f6zellikle a\u011f\u0131r darbe ald\u0131. T\u00fcketicilerin bug\u00fcn ne yapt\u0131\u011f\u0131 \u2013 ve bunu neden ve ne zaman yapt\u0131\u011f\u0131 \u2013 de\u011fi\u015fti ve markalar\u0131n (ve ajanslar\u0131n!) buna ayak uydurmas\u0131 gerekiyor.<\/p>\n<p data-start=\"22416\" data-end=\"22635\">Yakla\u015fan bir resesyonun a\u00e7\u0131k i\u015faretlerine ra\u011fmen markalar\u0131n ayakta kalmas\u0131n\u0131 sa\u011flayacak yollar var. Highjam, 2018\/19 ekonomik krizi s\u0131ras\u0131nda kuruldu, bu y\u00fczden zorlu d\u00f6nemlerde nas\u0131l ba\u015far\u0131l\u0131 olunaca\u011f\u0131n\u0131 iyi biliyoruz.<\/p>\n<p data-start=\"22637\" data-end=\"23010\">Highjam\u2019de, m\u00fc\u015fterilerimizin ihtiya\u00e7 ve hedeflerine tam olarak uyan, \u00f6zel tasarlanm\u0131\u015f online ve offline pazarlama hizmetleri sunuyoruz. Bu esneklik pandemi d\u00f6neminde bize b\u00fcy\u00fck avantaj sa\u011flad\u0131; geleneksel saha pazarlamas\u0131 yap\u0131lamad\u0131\u011f\u0131nda bile ayakta kald\u0131k \u2013 ve \u015fimdi, yeni t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 ve olas\u0131 bir resesyonla kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fumuz bu d\u00f6nemde \u00e7ok daha kritik.<\/p>\n<p data-start=\"23012\" data-end=\"23075\">Peki markalar perakende rekabetinde \u00f6ne ge\u00e7mek i\u00e7in ne yapmal\u0131?<\/p>\n<p data-start=\"23077\" data-end=\"23454\"><strong data-start=\"23077\" data-end=\"23107\">1. T\u00fcketicinizi ara\u015ft\u0131r\u0131n<br \/>\n<\/strong>Bu ad\u0131m\u0131 atlamay\u0131n. T\u00fcketicilerin \u201cde\u011fer\u201d kavram\u0131n\u0131 nas\u0131l tan\u0131mlad\u0131\u011f\u0131n\u0131 anlamak art\u0131k her zamankinden daha \u00f6nemli. Bu yaln\u0131zca fiyattan ibaret de\u011fil: t\u00fcketiciler \u00fcr\u00fcn aramaya daha fazla zaman ay\u0131r\u0131yor; bu nedenle katma de\u011feri d\u00fc\u015f\u00fcn\u00fcn. \u00d6rne\u011fin, baz\u0131 t\u00fcketiciler d\u0131\u015far\u0131da daha az yemek yedikleri i\u00e7in markette daha pahal\u0131 bir \u015farap tercih edebilir.<\/p>\n<p data-start=\"23456\" data-end=\"23709\"><strong data-start=\"23456\" data-end=\"23484\">2. De\u011ferlerinizi iletin<br \/>\n<\/strong>Ekonomik zorluk d\u00f6nemlerinde t\u00fcketiciler g\u00fcven duyduklar\u0131, duygusal ba\u011f kurduklar\u0131 veya de\u011ferlerini payla\u015ft\u0131klar\u0131 markalardan al\u0131\u015fveri\u015f yapma e\u011filimindedir. Daha az a\u015f\u0131r\u0131l\u0131k ve g\u00f6steri\u015f, daha \u00e7ok aile, topluluk ve ger\u00e7eklik.<\/p>\n<p data-start=\"23711\" data-end=\"23896\"><strong data-start=\"23711\" data-end=\"23746\">3. Pazarlama b\u00fct\u00e7esini koruyun<br \/>\n<\/strong>B\u00fct\u00e7e kesmenin zaman\u0131 de\u011fil. Ara\u015ft\u0131rmalar, resesyon d\u00f6nemlerinde pazarlama yat\u0131r\u0131mlar\u0131n\u0131 art\u0131ran markalar\u0131n pazar paylar\u0131n\u0131 y\u00fckseltti\u011fini g\u00f6steriyor.<\/p>\n<p data-start=\"23898\" data-end=\"24181\"><strong data-start=\"23898\" data-end=\"23967\">4. Perakendecileri destekleyin ve ma\u011faza i\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131n<br \/>\n<\/strong>Belirsiz d\u00f6nemlerde i\u015fbirli\u011fi, m\u00fc\u015fteri ve t\u00fcketici ili\u015fkilerini g\u00fc\u00e7lendirir. Etkili, yenilik\u00e7i ve verimli shopper marketing stratejileri sayesinde hem marka de\u011feri hem de sat\u0131\u015flarda olumlu sonu\u00e7lar elde edersiniz.<\/p>\n<p data-start=\"24183\" data-end=\"24606\">\u0130ster istemez, yeni bir al\u0131\u015fveri\u015f d\u00f6nemi ba\u015flad\u0131 ve bu, shopper marketing i\u00e7in yeni bir yakla\u015f\u0131m gerektiriyor. ISMG olarak, pandemiden \u00f6nce bile bu y\u00f6nde \u00e7al\u0131\u015f\u0131yor; kendi pazarlar\u0131n\u0131 \u00e7ok iyi bilen ve birlikte etkili Avrupa kampanyalar\u0131 olu\u015fturan benzer d\u00fc\u015f\u00fcncedeki Avrupa ajanslar\u0131ndan olu\u015fan bir a\u011f kuruyorduk. Bu kampanyalar hem t\u00fcketicilere premium bir deneyim sunuyor hem de markalar i\u00e7in g\u00fc\u00e7l\u00fc bir geri d\u00f6n\u00fc\u015f sa\u011fl\u0131yor.<\/p>\n<p data-start=\"24608\" data-end=\"24724\">Markan\u0131z\u0131 nas\u0131l destekleyebilece\u011fimizi ve b\u00fcy\u00fctebilece\u011fimizi \u00f6\u011frenmek i\u00e7in bug\u00fcn bir grup ajans\u0131yla ileti\u015fime ge\u00e7in.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Perakende sekt\u00f6r\u00fc \u00f6zellikle a\u011f\u0131r darbe ald\u0131. T\u00fcketicilerin bug\u00fcn ne yapt\u0131\u011f\u0131 \u2013 ve bunu neden ve ne zaman yapt\u0131\u011f\u0131 \u2013 de\u011fi\u015fti ve markalar\u0131n (ve ajanslar\u0131n!) buna ayak uydurmas\u0131 gerekiyor. Yakla\u015fan bir resesyonun a\u00e7\u0131k i\u015faretlerine ra\u011fmen markalar\u0131n ayakta kalmas\u0131n\u0131 sa\u011flayacak yollar var. Highjam, 2018\/19 ekonomik krizi s\u0131ras\u0131nda kuruldu, bu y\u00fczden zorlu d\u00f6nemlerde nas\u0131l ba\u015far\u0131l\u0131 olunaca\u011f\u0131n\u0131 iyi biliyoruz. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,12],"tags":[14,7,9,10],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing","category-shopper-marketing-agencies","category-shopper-marketing-europe","tag-field-marketing","tag-retail-demonstrations","tag-shopper-experiences","tag-shopper-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/comments?post=940"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media\/943"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/categories?post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/tags?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}