{"id":984,"date":"2022-12-01T14:06:43","date_gmt":"2022-12-01T14:06:43","guid":{"rendered":"https:\/\/activation-agencies.eu\/?p=984"},"modified":"2025-11-17T11:48:07","modified_gmt":"2025-11-17T10:48:07","slug":"increasing-brand-awareness-by-using-shopper-marketing","status":"publish","type":"post","link":"https:\/\/activation-agencies.eu\/tr\/marka-bilinirligini-artirmak-icin-alisverisci-pazarlamasini-kullanma\/","title":{"rendered":"Marka bilinirli\u011fini art\u0131rmak i\u00e7in al\u0131\u015fveri\u015f\u00e7i pazarlamas\u0131n\u0131 kullanma"},"content":{"rendered":"

<\/p>\n

Perakendede mi \u00e7al\u0131\u015f\u0131yorsunuz? \u00d6yleyse \u201cshopper marketing\u201d teriminin son zamanlarda giderek daha s\u0131k kullan\u0131ld\u0131\u011f\u0131n\u0131 fark etmi\u015fsinizdir. Peki tam olarak ne anlama geldi\u011fini ve ne i\u015fe yarad\u0131\u011f\u0131n\u0131 biliyor musunuz?<\/p>\n

Shopper marketing, bir \u00fcr\u00fcn\u00fc t\u00fcketiciye yenilik\u00e7i bir \u015fekilde yakla\u015ft\u0131rmay\u0131 ama\u00e7layan \u00e7e\u015fitli yakla\u015f\u0131mlar\u0131 kapsar. Bu uygulamalar etkile\u015fimi art\u0131r\u0131r, marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc y\u00fckseltir, \u00fcr\u00fcn denemelerini te\u015fvik eder ve sat\u0131\u015f noktas\u0131 performans\u0131n\u0131 iyile\u015ftirir.<\/p>\n

Bu disiplin, bir \u00fcr\u00fcn veya markay\u0131 t\u00fcketiciye do\u011frudan sat\u0131\u015f noktas\u0131nda yakla\u015ft\u0131rmay\u0131 hedefleyen pazarlama faaliyetlerini i\u00e7erir. Ama\u00e7lar de\u011fi\u015febilir ancak \u00e7o\u011funlukla marka bilinirli\u011fi ve sat\u0131\u015f art\u0131\u015f\u0131 \u00f6n plandad\u0131r.<\/p>\n

Peki shopper marketing, markay\u0131 POS\u2019ta nas\u0131l g\u00fc\u00e7lendirir?<\/p>\n

Ba\u015far\u0131l\u0131 bir strateji, m\u00fc\u015fterilere en etkili \u015fekilde nas\u0131l ula\u015f\u0131laca\u011f\u0131n\u0131 anlamakla ba\u015flar. Tek bir kanal yerine, hangi ileti\u015fimin daha etkili oldu\u011funu analiz eder ve hedef kitleye tam isabet eden kampanyalar geli\u015ftirilir.<\/p>\n

Mesaj ve hedefler belirlenirken POS\u2019ta ve t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na ba\u011fl\u0131 olarak en uygun teknikler se\u00e7ilir. \u00d6rnekler:<\/p>\n

Demolar ve tad\u0131mlar<\/strong>
Ama\u00e7: potansiyel al\u0131c\u0131y\u0131 \u00fcr\u00fcn\u00fc denemeye ve sat\u0131n almaya ikna etmek. An\u0131nda sat\u0131\u015f m\u00fcmk\u00fcn de\u011filse, kupon veya sadakat kart\u0131 gibi ara\u00e7lar kullan\u0131labilir.<\/p>\n

Fiyat promosyonlar\u0131<\/strong>
Genellikle markaya zaten ba\u011fl\u0131 m\u00fc\u015fterileri hedefler; raf\u0131n \u00f6n\u00fcnde al\u0131m yapmalar\u0131n\u0131 te\u015fvik eder. BOGOF, tek \u00fcr\u00fcn indirimi veya \u00e7oklu al\u0131m indirimleri gibi formatlar yayg\u0131nd\u0131r.<\/p>\n

Merchandising personeli<\/strong>
Promot\u00f6rler kampanyalarda \u00f6nemli rol oynar; stok kontrol\u00fc, raf d\u00fczeni, promosyon malzemesi y\u00f6netimi ve t\u00fcketici davran\u0131\u015f\u0131n\u0131 anlamaya y\u00f6nelik veri toplama gibi g\u00f6revleri \u00fcstlenirler.<\/p>\n

\u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in ba\u015far\u0131l\u0131 shopper marketing kampanyalar\u0131n\u0131 nas\u0131l geli\u015ftirdi\u011fimizi \u00f6\u011frenmek ister misiniz?<\/p>\n

Uluslararas\u0131 Shopper Marketing Group ajanslar\u0131, markan\u0131z\u0131 en iyi \u015fekilde temsil edecek deneyim ve uzmanl\u0131\u011fa sahiptir.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Perakendede mi \u00e7al\u0131\u015f\u0131yorsunuz? \u00d6yleyse \u201cshopper marketing\u201d teriminin son zamanlarda giderek daha s\u0131k kullan\u0131ld\u0131\u011f\u0131n\u0131 fark etmi\u015fsinizdir. Peki tam olarak ne anlama geldi\u011fini ve ne i\u015fe yarad\u0131\u011f\u0131n\u0131 biliyor musunuz? Shopper marketing, bir \u00fcr\u00fcn\u00fc t\u00fcketiciye yenilik\u00e7i bir \u015fekilde yakla\u015ft\u0131rmay\u0131 ama\u00e7layan \u00e7e\u015fitli yakla\u015f\u0131mlar\u0131 kapsar. Bu uygulamalar etkile\u015fimi art\u0131r\u0131r, marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc y\u00fckseltir, \u00fcr\u00fcn denemelerini te\u015fvik eder ve sat\u0131\u015f noktas\u0131 performans\u0131n\u0131 […]<\/p>\n","protected":false},"author":2,"featured_media":991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,12],"tags":[7,9,10],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-marketing","category-shopper-marketing-agencies","category-shopper-marketing-europe","tag-retail-demonstrations","tag-shopper-experiences","tag-shopper-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":0,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media\/991"}],"wp:attachment":[{"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activation-agencies.eu\/tr\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}