The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field…
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are…
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to…
Globalisation and the internet makes it possible for almost any company to offer and sell its products anywhere in the…
Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order…
The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same…
Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As…
Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription…
Over the last decade, buyer behaviour has changed dramatically. With the rise of social media, mobile and e-commerce, we see…
Cuatro reconocidas agencias de propiedad independiente de Reino Unido, Alemania, España y los Países Bajos se han unido para crear…
