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Activation as Brand Strategy: Designing Experiences that Create Meaning
Brands compete daily for the attention of their potential customers simply being visible is no longer enough. Relevance emerges where…
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Why Ski Resorts Are Strong Platforms for Experiential Marketing
In a time when consumers are increasingly difficult to reach through traditional media, brands are shifting their focus toward environments…
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Staffing Matters: Why Great Promoters Make or Break Your Activation
Let’s get one thing out of the way first: Promotional work is not “easy, fun side work for anyone…
