Datum:
The hybrid shopper – a challenge for shopper marketing agencies
While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as…
Blog
Datum:
Shopper Marketing in Belgium and the Netherlands
Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with…
Datum:
The International Shopper Marketing Group welcomes Fieldstar from Romania as a new member
The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field…
Datum:
Shopper Marketing in Food & Drink Retailers
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are…
Datum:
Field marketing as an integral part of the marketing mix
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to…
Datum:
A network dedicated to implementing multinational shopper marketing campaigns
Globalisation and the internet makes it possible for almost any company to offer and sell its products anywhere in the…
Datum:
Guiding buyers with Shopper Marketing
Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order…
Datum:
Creation of brand loyalty through shopper marketing
The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same…
Datum:
Agency meeting in London
Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As…
Datum:
5 Tips for creating a Shopper Experience
Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription…
