We zijn verheugd het Zwitserse bureau PROMOKANT te verwelkomen als het nieuwste lid van ons internationale shopper-marketingnetwerk. PROMOKANT brengt producten…
Het leven zoals we het kenden, is sinds 2019 en het begin van de coronapandemie drastisch veranderd. Vooral de retailsector…
Uit recent onderzoek blijkt dat consumenten ondanks de stijgende inflatie hun bestedingsgedrag nauwelijks hebben aangepast. Vakanties, verhuizen of de aankoop…
As one of the first Spanish companies in the field of POS marketing, the A10 Group are experts in the…
The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam)…
In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more…
While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as…
Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with…
The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field…
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are…
