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HIGHJAM deelt hun visie op Promotionele Marketing in 2022 en daarna
Het leven zoals we het kenden, is sinds 2019 en het begin van de coronapandemie drastisch veranderd. Vooral de retailsector…
Blog
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Roemeense Agentschap Fieldstar: Sterk & Succesvol zelfs in tijden van crisis
Uit recent onderzoek blijkt dat consumenten ondanks de stijgende inflatie hun bestedingsgedrag nauwelijks hebben aangepast. Vakanties, verhuizen of de aankoop…
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Spain and Shopper Marketing in 2022
As one of the first Spanish companies in the field of POS marketing, the A10 Group are experts in the…
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ISMG Bi-Annual Meeting of Country Representatives. Spring 2022
The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam)…
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ST-PROMOTIONS your Field Marketing Partner in German speaking countries
In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more…
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The hybrid shopper – a challenge for shopper marketing agencies
While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as…
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Shopper Marketing in Belgium and the Netherlands
Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with…
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The International Shopper Marketing Group welcomes Fieldstar from Romania as a new member
The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field…
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Shopper Marketing in Food & Drink Retailers
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are…
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Field marketing as an integral part of the marketing mix
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to…
