Viața, așa cum o știam, s-a schimbat radical din 2019 și de la începutul pandemiei de coronavirus. Sectorul de retail…
Conform cercetărilor recente, în ciuda creșterii inflației, consumatorii nu și-au schimbat semnificativ obiceiurile de cumpărare. Vacanțele, mutatul sau achiziția unei…
As one of the first Spanish companies in the field of POS marketing, the A10 Group are experts in the…
The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam)…
In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more…
While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as…
Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with…
The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field…
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are…
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to…
