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PROMOKANT from Zurich joins the International Shopper Marketing Group
We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market…
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UK Agency HIGHJAM share their views on Shopper and Promotional Marketing in 2022 and beyond
Life as we know it has changed dramatically since 2019 and the start of the coronavirus pandemic. The retail sector…
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Romanian Agency FieldStar: Strong & Successful even in times of crisis
According to recent research, despite increased inflation, people are yet to make any changes in spending habits. Holidays, moving house…
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Spain and Shopper Marketing in 2022
As one of the first Spanish companies in the field of POS marketing, the A10 Group are experts in the…
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ISMG Bi-Annual Meeting of Country Representatives. Spring 2022
The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam)…
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ST-PROMOTIONS your Field Marketing Partner in German speaking countries
In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more…
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The hybrid shopper – a challenge for shopper marketing agencies
While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as…
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Shopper Marketing in Belgium and the Netherlands
Society is finally showing itself to be open and life-orientated again after the corona-related closures in 2020 and 2021 with…
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The International Shopper Marketing Group welcomes Fieldstar from Romania as a new member
The International Shopper Marketing Group is delighted to welcome Romanian agency Fieldstar as the newest member of the European-wide field…
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Shopper Marketing in Food & Drink Retailers
Shopper marketing is a crucial factor in the diversification of the food offer and directly influences consumer behaviour. We are…
