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The Future of Brand Activations: AI, Robotics, and Virtual Experiences
Every activation begins with a moment. With a genuine encounter.It is the instant in which a promoter offers a smile,…
Blog
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Touch joins the EAA network – Connecting Europe and Asia through brand experience
We’re delighted to share some exciting news that marks another important step in our international growth journey. Our new partner…
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Purpose-Driven Brand Activations: When Brands Take a Stand and Mean It
Brand activation has entered a new era. Brands no longer strive merely to occupy media space, they want to earn…
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POS, Festivals, or TikTok? Choosing the Right Channel for the Right Audience
Channel choice isn’t about chasing trends—it’s about understanding context. Consumers make decisions across multiple spaces: they shop at the shelf,…
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From Activation to Brand Loyalty: Turning Moments into Long-Term Value
In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s…
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Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign
Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s…
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Welcome to Rider – where brands come alive!
Rider stands at the forefront of Brand Experience, Shopper Experience, and Sponsorship Activation across the Swedish and Nordic markets. With…
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Your pan-european network partners
Four renowned, owner-managed agencies from Great Britain, Germany, Spain, and the Netherlands have joined forces to create a network that…
