Today’s Romanian shopper enters the store with two seemingly conflicting expectations. Consumers increasingly expect relevance, guidance and personalization throughout their…
Photo: A.S.O./Charly Lopez Why one of the world’s biggest sporting events offers brands an exceptional activation platform — provided they…
How activation can connect physical experiences, digital channels and social media within one ecosystem For brands, a live activation is…
For brands running experiential marketing, field marketing and brand activation campaigns across Europe, one challenge consistently arises: How do you…
Trade and marketing managers now operate in a faster, more dynamic and highly connected environment. Successful brand activations still rely…
Brands compete daily for the attention of their potential customers simply being visible is no longer enough. Relevance emerges where…
In a time when consumers are increasingly difficult to reach through traditional media, brands are shifting their focus toward environments…
Let’s get one thing out of the way first: Promotional work is not “easy, fun side work for anyone…
Brands can no longer rely just on gut-feel to drive a memorable activation, in our increasingly competitive landscape. Nor hope.…
Every activation begins with a moment. With a genuine encounter.It is the instant in which a promoter offers a smile,…
