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Staffing Matters: Why Great Promoters Make or Break Your Activation
Let’s get one thing out of the way first: Promotional work is not “easy, fun side work for anyone…
Blog
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The Future of Brand Activations: AI, Robotics, and Virtual Experiences
Every activation begins with a moment. With a genuine encounter.It is the instant in which a promoter offers a smile,…
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Purpose-Driven Brand Activations: When Brands Take a Stand and Mean It
Brand activation has entered a new era. Brands no longer strive merely to occupy media space, they want to earn…
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POS, Festivals, or TikTok? Choosing the Right Channel for the Right Audience
Channel choice isn’t about chasing trends—it’s about understanding context. Consumers make decisions across multiple spaces: they shop at the shelf,…
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From Activation to Brand Loyalty: Turning Moments into Long-Term Value
In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s…
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Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign
Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s…
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Welcome to Rider – where brands come alive!
Rider stands at the forefront of Brand Experience, Shopper Experience, and Sponsorship Activation across the Swedish and Nordic markets. With…
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Successful Gathering of the European Activation Agencies Network in Lyon – Welcoming New Scandinavian Member Rider
The members of the European Activation Agencies (EAA) network recently gathered in Lyon for a productive and inspiring meeting. Representatives…
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JÏZ Marketing Group: Driving Sustainable Field Marketing Solutions in France
Our partner, JÏZ Marketing Group, is a coalition of agencies dedicated to delivering effective and sustainable marketing solutions to clients.…
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Searching for the right Shopper Marketing agency?
More and more companies are now including Face-2-Face Marketing within their overall Brand strategy plans. Finding the right Shopper Marketing…
