In-Store Sampling Campaign

Oppo Brothers, a premium healthy ice cream brand, approached our agency with a clear goal: increase brand awareness, drive immediate product trial, and boost in-store sales at key retail locations. With increasing competition in the frozen dessert category, standing out at the point of purchase was critical.

Strategy

We designed a nationwide in-store sampling campaign targeting high-traffic supermarkets and grocery stores. The aim was to convert browsing shoppers into buyers by offering free samples of Oppo’s delicious, low-calorie ice cream and delivering an on-the-spot brand experience that highlighted the product’s unique selling points.

Our team of trained brand ambassadors engaged directly with shoppers, focusing on:

• Communicating the health-conscious ingredients and premium taste.
• Encouraging immediate purchase decisions by sampling at freezer aisles.
• Providing on-brand materials and limited-time offers to incentivize sales.

Execution

• Activation Locations: Leading supermarkets and grocery retailers across the UK & Germany.
• Key Touchpoints:
  • Product tastings right at the point of purchase.
  • Clear brand messaging: “Indulgent taste, fewer calories.”
  • Branded uniforms, POS displays, and special offers to encourage basket conversion.
• Team Focus: Engaging with shoppers in real time, answering questions, and directing them to the freezer aisle to purchase.

Results

• Thousands of samples distributed during peak shopping hours.
• Significant uplift in same-day sales across participating stores.
• Improved brand recognition and recall in a competitive FMCG environment.
• Strong anecdotal feedback confirming taste-to-purchase conversion.

Why It Worked

In-store product sampling remains one of the most effective tools in FMCG marketing. By giving consumers a risk-free taste experience and a personal brand interaction at the exact moment of consideration, we helped Oppo cut through the noise and convert interest into instant action.

Takeaways for FMCG Brands

If you’re looking to drive trial, awareness, and immediate sales, strategic in-store sampling is a proven tactic. When executed with the right team, message, and location, it delivers tangible ROI and lasting customer connections.