Field Research

Our client, a major player in the electric vehicle (EV) infrastructure space, needed in-depth consumer insights to inform the expansion and optimization of their EV charging stations across Europe. The goal was to understand driver behaviour, preferences, and pain points related to EV charging usage in diverse urban and suburban locations.

Strategy

We launched a large-scale pan-European field research campaign, conducting in-person interviews at 80 EV charging station locations in the UK, Germany, the Netherlands, Belgium, and France.

Our trained field teams engaged directly with real EV users, gathering detailed feedback through structured interviews. To enhance speed and accuracy, we developed a custom online reporting portal where all data was captured and synced in real time—giving the client instant visibility into evolving trends and feedback.

Execution

• Fieldwork Coverage: 80 high-traffic EV charging locations across five countries.
• Interviews Conducted: 2,000 verified EV consumers.
• Survey Focus:
  • Charging frequency and habits
  • Satisfaction with current infrastructure
  • Pain points, preferences, and feature wish-lists
• Technology Integration:
  • Custom-built digital portal for real-time data entry and live dashboard views.
  • Immediate access for client teams to analyse results and monitor KPIs.

Results

• 2,000+ quality data points collected from verified EV users.
• Live data visibility enabled quicker insights and agile decision-making.
• Enhanced understanding of regional differences in EV usage and infrastructure needs.
• Actionable insights used to inform site planning, customer experience improvements, and product development.

Why It Worked

By combining face-to-face consumer engagement with real-time digital reporting, we gave the client a scalable way to collect and act on insights quickly. The hybrid approach—physical data collection + live online analytics—was key in driving fast, strategic decisions in a fast-moving EV market.

Takeaways for Brands and Tech Providers

If your business relies on customer insight to shape infrastructure, services, or user experience, real-time consumer research at the point of interaction delivers powerful, actionable data. From EV charging networks to public services and tech rollouts, understanding the customer on-site leads to smarter strategies.