Date:
Purpose-Driven Brand Activations : quand les marques passent de la parole aux actes
Le marketing d’activation entre dans une nouvelle ère. Les marques ne se contentent plus d’exister dans le champ médiatique :…
Date:
POS, festivals ou TikTok ? Choisir le bon canal pour le bon public.
Le choix des canaux concerne moins la recherche des tendances et plus la compréhension du contexte. Les consommateurs prennent des…
Date:
From Activation to Brand Loyalty: Turning Moments into Long-Term Value
In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s…
Date:
Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign
Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s…
Date:
Welcome to Rider – where brands come alive!
Rider stands at the forefront of Brand Experience, Shopper Experience, and Sponsorship Activation across the Swedish and Nordic markets. With…
Date:
Successful Gathering of the European Activation Agencies Network in Lyon – Welcoming New Scandinavian Member Rider
The members of the European Activation Agencies (EAA) network recently gathered in Lyon for a productive and inspiring meeting. Representatives…
Date:
JÏZ Marketing Group: Driving Sustainable Field Marketing Solutions in France
Our partner, JÏZ Marketing Group, is a coalition of agencies dedicated to delivering effective and sustainable marketing solutions to clients.…
Date:
Searching for the right Shopper Marketing agency?
More and more companies are now including Face-2-Face Marketing within their overall Brand strategy plans. Finding the right Shopper Marketing…
Date:
UP! gives an insight into the Italian market
The Italian market, like other European markets, was and is affected first by the pandemic and then by the war…
Date:
Increasing brand awareness by using shopper marketing
Do you work in retail? If so, you have probably noticed that the term « shopper marketing » is being used…
