Channel choice isn’t about chasing trends—it’s about understanding context. Consumers make decisions across multiple spaces: they shop at the shelf,…
In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s…
Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s…
Rider stands at the forefront of Brand Experience, Shopper Experience, and Sponsorship Activation across the Swedish and Nordic markets. With…
The members of the European Activation Agencies (EAA) network recently gathered in Lyon for a productive and inspiring meeting. Representatives…
Our partner, JÏZ Marketing Group, is a coalition of agencies dedicated to delivering effective and sustainable marketing solutions to clients.…
More and more companies are now including Face-2-Face Marketing within their overall Brand strategy plans. Finding the right Shopper Marketing…
The Italian market, like other European markets, was and is affected first by the pandemic and then by the war…
Do you work in retail? If so, you have probably noticed that the term “shopper marketing” is being used more…
We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market…
