Instore
In-Store Sampling Campaign
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Your network for successful brand activations across Europe
The European Activation Agencies (EAA) network brings together leading field marketing and brand activation agencies across more than 20 European countries.
We help global and regional brands engage consumers through sampling, retail activations, roadshows, pop-up experiences, and experiential marketing campaigns – all locally executed, yet internationally connected.
With one point of contact and a shared standard of quality, EAA delivers seamless pan-European campaigns that turn strategies into real-world brand experiences.
From concept to execution, our local experts ensure authentic engagement, measurable impact, and creative excellence across the European market.
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Field Research
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Knorr Vegetable Pasta
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Committed by Conviction
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What I appreciate most about the EAA is the human connection behind each project. It is a network built on trust, respect, and genuine collaboration. Together, we bring brands closer to people and people closer to brands.
Marian Dumitrescu
Owner Fieldstar Romania
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Being part of the EAA means working as a united network that blends entrepreneurial spirit with deep local market knowledge. Together, we turn shared ambition into real momentum and deliver cross-border brand activations that are reliable, creative and built for European scale.
Frédéric Giraud
Partner JïZ Marketing France
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The EAA is more than a network, it’s a circle of trust and friendship. I’m grateful to be part of a group where collaboration feels natural and success is shared. Together, we make brands stronger and our connections even stronger.
Alejandro Mateos
Owner A10 azafatas Spain
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Being part of the EAA constantly inspires us to think bigger and grow together. It’s a network where ideas travel fast and friendships last. Together, we create meaningful activations that make brands shine across Europe.
Alessandro Sopini
Partner UP! strategy to action Italy
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The EAA brings together entrepreneurs who think fast, act smart and deliver with heart. I’m proud to work with partners who share our spirit of innovation and reliability. Together, we turn local expertise into powerful European impact.
Johan Theolin
Partner Rider Sweden
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For me, the EAA turns international ambition into real execution. Thanks to trusted partner agencies in every country, we activate campaigns across Europe with efficiency, quality and confidence. It’s not just a promise that looks good on paper; it actually works in practice.
Pascal Brouwer
Partner Monsterscore Netherlands
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Within the EAA, it has become incredibly easy to support our clients with brand activation campaigns across Europe. The close connections and mutual understanding between member agencies, all sharing the same entrepreneurial spirit and activation mindset, make international collaboration smooth and effective.
Arnaud Snippe
Director Monsterscore Netherlands
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The EAA brings together independent minds with a shared ambition to create something extraordinary. I’m happy to be part of this alliance, where professionalism meets passion. Together, we turn ideas into lasting brand experiences across Europe.
Birgit Sander
Director ST-PROMOTIONS Germany
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Being part of the EAA means sharing common values and an entrepreneurial mindset with passionate agencies across Europe. Together, we turn cultural diversity into strength and make cross-border brand activations seamless and effective for our clients.
Olivier Chirinian
Partner JïZ Marketing France
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Being part of the EAA gives us fresh energy and a sense of shared purpose. I’m proud to collaborate with people who challenge, inspire and support each other. Together, we make brand experiences that truly move people.
Laura Walton
Owner Highjam UK
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Being part of the EAA means combining local expertise with a shared commitment to excellence across Europe. Together, we transform individual strengths into collective impact and deliver cross-border brand activations that are agile, consistent and truly client-focused.
Laurent Estrany
Partner JïZ Marketing France
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The EAA is a celebration of European collaboration and creativity. I’m proud to work alongside agencies that share our entrepreneurial spirit and integrity. Together, we connect people, brands and cultures across borders.
Reinhard Sander
Director ST-PROMOTIONS Germany
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What inspires me about EAA is meeting entrepreneurs from across Europe who are all working on the same challenges. Each with their own expertise, perspective and passion. It’s not about ego, it’s about shared values. That’s rare. That’s why I’m here.
Alexander Grote
Owner PROMOKANT Switzerland
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Our Agencies - Your Network in Europe
ROMANIA
As a marketing activation agency, Fieldstar is specialised in realising activations with maximum impact and measurable added value. Fieldstar has skilled teams in strategy and design, project management and field operations. These crews are passionate about connecting brands with the right audience through powerful brand experiences that are tailored to retailers and out-of-home touchpoints and are proven to be powerful.
GERMANY
Brand activation creates meaningful moments of interaction between consumers and your brand. It’s about turning awareness into action and interest into loyalty. Every campaign we design aims to generate measurable value for our partners. With over 30 years of experience, ST-PROMOTIONS brings brands to life across Germany and Austria, connecting products directly with people. Our strength lies in transforming ideas into engaging brand experiences that inspire, involve and stay in mind because true brand activation doesn’t just reach consumers, it moves them.
SWITZERLAND
PROMOKANT is a leading Swiss field marketing agency specializing in personal-supported advertising. With a dedicated pool of promoters, the agency offers professional services in sampling, sales promotion, merchandising, and hostess placements. As an owner-managed company with 20 years of experience, PROMOKANT relies on an agile and virtual agency model to scale project teams flexibly, focusing on essential marketing strategies that drive results.
TURKEY
Touch Events is a full-service brand activation and event marketing agency based in Istanbul. They combine creative strategy with operational excellence to deliver memorable experiences — from pop-ups and roadshows to nationwide campaigns. Their expertise covers event & project management, field operations, campaign strategy and design — ensuring every activation reflects the brand’s vision while achieving measurable impact. As a member of the European Activation Agencies (EAA) network, Touch Events connects local insight with international standards, delivering seamless brand experiences across Europe and beyond.
SWEDEN
Rider Eventmarketing AB is an experiential marketing agency based in Stockholm. Since 2001, Rider has been helping brands transform, strengthen, and enhance their market position through immersive brand experiences. The agency offers expertise in brand activation, shopper strategy, sponsorship, and event marketing, always focusing on delivering measurable results. Additionally, Rider is a leading event agency in Åre, providing tailored activities, conferences, and strategic brand communication in the Swedish mountains.
SPAIN
A10 is one of the leading staffing agencies in the Iberian market (Spain and Portugal) with a consolidated position in the fields of advertising and events. The large experience (since 2001) allows A10 Azafatas to offer a high quality service at all levels (personnel, logistics, production, installation). A10 Azafatas has the mandatory certifications of all major retail chains for promotional activities in Spain. These include: El Corte Inglés, Hipercor, Carrefour, Alcampo, Media Markt, Dufry Eroski and FNAC. Using the latest technology, A10 Azafatas guarantees to optimise its performance with each campaign.
ITALY
UP! Strategy to Action unifies agencies with years of shared expertise in activation marketing and BTL communication. With offices in Milan, Rome, and Turin, UP! combines regional knowledge with a strong strategic and creative approach. Whether through events, communication, consumer engagement, or in-store activities, the agency merges strategy with digital technologies and storytelling to create brand identification. The goal is to generate a measurable impact on sales and brand perception—turning strategy into action.
FRANCE
JÏZ Marketing Group is a collective agency founded by committed entrepreneurs who are experts in marketing and branding. In a time where impact must be at the center of every strategy, JÏZ Marketing Group has made it its mission to promote their clients’ brands in an efficient and, at the same time, more sustainable way. The collective agency currently comprises 5 agencies: L’UZYNE – Brand activation, DIGITAL PLAYAS – Digital creative agency, FIELD & PEOPLE – Promotion agency, RADAR SPORTS – Sports marketing, and ATELIER MANDARINE
GREAT BRITAIN
HIGHJAM is a leading Experiential and Promotional Marketing agency with over 10 years’ experience specialising in Product Sampling, Pop Ups, Promotional Staff, Events and Shopper Experiences. We are highly skilled at creating engaging and effective campaigns for both established brands and trailblazing start-ups across the UK and Ireland. We understand that each client and consumer is different, so every experience we create is unique to generate maximum reach both online and offline.
NETHERLANDS
Monsterscore Shopper Activation is a field marketing agency with more than 15 years’ experience, specialized in instore-promotions, sampling, roadshows, merchandising and hostess services. Providing full service from concept to execution: so not only the promotional staffing, but all the services and materials needed (from a promo-truck to an online advertising-tool supporting the promotion). Monsterscore operates its own top-notch fieldworkers, promoters, demonstrators, merchandisers and hostesses throughout the Netherlands and Belgium.
EAA Across Europe
Our latest blog posts
Date:
The Future of Brand Activations: AI, Robotics, and Virtual Experiences
Every activation begins with a moment. With a genuine encounter.It is the instant in which a promoter offers a smile,…
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Touch joins the EAA network – Connecting Europe and Asia through brand experience
We’re delighted to share some exciting news that marks another important step in our international growth journey. Our new partner…
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Purpose-Driven Brand Activations: When Brands Take a Stand and Mean It
Brand activation has entered a new era. Brands no longer strive merely to occupy media space, they want to earn…
