The members of the European Activation Agencies (EAA) network recently gathered in Lyon for a productive and inspiring meeting. Representatives from across Europe came together to exchange ideas, share best practices, and further strengthen the collaboration that defines this dynamic network of independent marketing and activation agencies.
A key highlight of the meeting was the official welcome of a new member: Rider, a leading Swedish agency specializing in brand activations and field marketing. With Rider joining the network, EAA is now better positioned to serve the Scandinavian market, offering clients even deeper regional expertise and stronger local implementation across Europe.
Rider’s addition is an important milestone in the network’s continued growth and its commitment to delivering consistent, high-quality activation services to international brands across the continent.
The Lyon meeting reinforced the strength of shared values, mutual support, and the power of collaboration among like-minded agencies. Looking ahead, EAA is excited about the future and eager to embark on many more successful projects—together, across borders.