Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s a smart move. Starting on a smaller scale helps save budget, delivers valuable insights, and reduces the risk of missteps.
The key question is: Where’s the best place to test your campaign concept?
Our recommendation: Test it in Switzerland.
Switzerland combines a unique set of advantages that make it an ideal test market: high brand affinity, cultural diversity within a compact geography, and a professional infrastructure for flawless on-site execution.
Here are three reasons why running a pilot campaign in Switzerland can be a smart strategic move:
- Three cultures in one place – maximum impact
Switzerland is a prime example of cultural diversity in a small geographic area. With German, French, and Italian as official languages, the country represents three major European language regions in one market. That means you can test your concept across multiple cultural contexts—without having to launch in several countries at once.
What’s more, an estimated 5–10% of the population are expats. For international brands looking to test products or services in a multicultural environment, that’s a major advantage.
- Experienced partners – locally rooted, internationally connected
Your first point of contact is your trusted agency in your home market—ensuring clear communication, cultural alignment, and convenience. Execution on the ground is then managed by a seasoned Swiss partner agency with over 20 years of experience in live communication.
From concept and staffing to implementation and reporting—everything is handled from a single source. Even better: through the European Activation Agencies (EAA) network, you also benefit from strategic connections to other key markets for your future rollouts.
- Data over guesswork – test, analyze, optimize
Whether you’re running a sampling campaign at a major train station, organizing a roadshow, or activating an event—every campaign is evaluated using real data: reach, engagement, conversion. Instead of relying on gut feeling, you get actionable metrics that help you fine-tune your campaign for broader European markets.
For example, a national train station sampling can generate hundreds of thousands of consumer contacts in a short time—across three language regions—at an efficient cost per contact. This allows you to test your concept under real-world conditions before rolling it out at scale.
Whether it’s a creative roadshow or a classic sampling campaign—if you want to know whether your idea resonates before going all in:
Start small, start smart – start in Switzerland.
With local expertise, international reach, and clear data insights, Switzerland sets the stage for a confident, effective launch of your live marketing campaign across Europe.