Channel choice is less about chasing trends and more about understanding context. Consumers make decisions in multiple spaces: they shop at the shelf, they connect at events, and they share online. The challenge for brands is to orchestrate these touchpoints—knowing who to reach, where, and when. POS – the ultimate “yes or no” moment ….. read more
Blog
From Activation to Brand Loyalty: Turning Moments into Long-Term Value
In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s only the beginning. Activation agencies specialise in creating high-impact, memorable brand moments. The true challenge lies in turning those fleeting interactions into lasting loyalty. A challenge that the European Activation Agencies (EAA) network rises to ….. read more
Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign
Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s a smart move. Starting on a smaller scale helps save budget, delivers valuable insights, and reduces the risk of missteps. The key question is: Where’s the best place to test your campaign concept? Our recommendation: ….. read more
Welcome to Rider – where brands come alive!
Rider stands at the forefront of Brand Experience, Shopper Experience, and Sponsorship Activation across the Swedish and Nordic markets. With over 20 years of expertise, Rider crafts authentic, emotional, and impactful experiences that forge lasting connections between brands and people. Headquartered in the vibrant heart of Stockholm – the pulse of Sweden’s economy and innovation ….. read more