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From Activation to Brand Loyalty: Turning Moments into Long-Term Value
In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s…
Blog
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Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign
Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s…
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Welcome to Rider – where brands come alive!
Rider stands at the forefront of Brand Experience, Shopper Experience, and Sponsorship Activation across the Swedish and Nordic markets. With…
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Successful Gathering of the European Activation Agencies Network in Lyon – Welcoming New Scandinavian Member Rider
The members of the European Activation Agencies (EAA) network recently gathered in Lyon for a productive and inspiring meeting. Representatives…
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JÏZ Marketing Group: Driving Sustainable Field Marketing Solutions in France
Our partner, JÏZ Marketing Group, is a coalition of agencies dedicated to delivering effective and sustainable marketing solutions to clients.…
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Searching for the right Shopper Marketing agency?
More and more companies are now including Face-2-Face Marketing within their overall Brand strategy plans. Finding the right Shopper Marketing…
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UP! gives an insight into the Italian market
The Italian market, like other European markets, was and is affected first by the pandemic and then by the war…
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Increasing brand awareness by using shopper marketing
Do you work in retail? If so, you have probably noticed that the term “shopper marketing” is being used more…
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PROMOKANT from Zurich joins the International Shopper Marketing Group
We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market…
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UK Agency HIGHJAM share their views on Shopper and Promotional Marketing in 2022 and beyond
Life as we know it has changed dramatically since 2019 and the start of the coronavirus pandemic. The retail sector…
