Date:
Activation as Brand Strategy: Designing Experiences that Create Meaning
Brands compete daily for the attention of their potential customers simply being visible is no longer enough. Relevance emerges where…
Blog
Date:
Why Ski Resorts Are Strong Platforms for Experiential Marketing
In a time when consumers are increasingly difficult to reach through traditional media, brands are shifting their focus toward environments…
Date:
Staffing Matters: Why Great Promoters Make or Break Your Activation
Let’s get one thing out of the way first: Promotional work is not “easy, fun side work for anyone…
Date:
Data-Driven Brand Activations: How to Track and Measure Success
Brands can no longer rely just on gut-feel to drive a memorable activation, in our increasingly competitive landscape. Nor hope.…
Date:
The Future of Brand Activations: AI, Robotics, and Virtual Experiences
Every activation begins with a moment. With a genuine encounter.It is the instant in which a promoter offers a smile,…
Date:
Touch joins the EAA network – Connecting Europe and Asia through brand experience
We’re delighted to share some exciting news that marks another important step in our international growth journey. Our new partner…
Date:
Purpose-Driven Brand Activations: When Brands Take a Stand and Mean It
Brand activation has entered a new era. Brands no longer strive merely to occupy media space, they want to earn…
Date:
POS, Festivals, or TikTok? Choosing the Right Channel for the Right Audience
Channel choice isn’t about chasing trends—it’s about understanding context. Consumers make decisions across multiple spaces: they shop at the shelf,…
Date:
From Activation to Brand Loyalty: Turning Moments into Long-Term Value
In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s…
Date:
Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign
Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s…
