POS, Festivals, or TikTok? Choosing the Right Channel for the Right Audience

  Channel choice is less about chasing trends and more about understanding context. Consumers make decisions in multiple spaces: they shop at the shelf, they connect at events, and they share online. The challenge for brands is to orchestrate these touchpoints—knowing who to reach, where, and when. POS – the ultimate “yes or no” moment ….. read more

From Activation to Brand Loyalty: Turning Moments into Long-Term Value

In today’s fiercely competitive retail environment, catching the consumer’s eye at the point of sale (POS) is essential, but it’s only the beginning. Activation agencies specialise in creating high-impact, memorable brand moments. The true challenge lies in turning those fleeting interactions into lasting loyalty. A challenge that the European Activation Agencies (EAA) network rises to ….. read more

Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign

Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s a smart move. Starting on a smaller scale helps save budget, delivers valuable insights, and reduces the risk of missteps. The key question is: Where’s the best place to test your campaign concept? Our recommendation: ….. read more

UP! gives an insight into the Italian market

The Italian market, like other European markets, was and is affected first by the pandemic and then by the war in Ukraine and the resulting changes. However, the Italian economy is performing better than expected in the Eurozone. From January to March 2023, GDP actually rose by 1.8 per cent despite the numerous crises. This ….. read more

Field marketing as an integral part of the marketing mix

  Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to increasing sales and the success of retailers. The areas targeted by field marketing are the retailer itself, the immediate surroundings of the store and other public spaces. Any place that has a connection to the ….. read more

Marketing in the post-pandemic period

An approach for a positive outlook In the professional world, as in private life, we can consider ourselves fortunate that in the second wave of the Corona pandemic across Europe we can reduce personal contact with the help of the digital world to avoid being completely cut off from both a social and professional life. ….. read more

Creation of brand loyalty through shopper marketing

The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same brand. It reflects the conscious or unconscious preference of the buyer for an offer compared to those of the competition. Some companies tend to seek to attract new customers rather than establish a lasting relationship ….. read more

‘Live’ will go on!

Shopper Activation is of course about 1-on-1 contact with people, shoppers, customers and preferably at large scale high-traffic locations, in shops and at fairs and events. That unfortunately is no longer sensible or even possible in the current situation. Which is why most of our jobs in the field have come to a standstill: our ….. read more

Agency meeting in London

Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As hosts, HIGHJAM invited senior team members from A10 Azafatas, Monsterscore and ST-PROMOTIONS to our London Bridge office to discuss the impact of Brexit and what business decisions needed to be made in order to operate ….. read more