Why Switzerland Might Be the Perfect Test Market for Your Live Marketing Campaign

Planning a live marketing campaign across several European countries—but not quite ready to launch in five markets at once? That’s a smart move. Starting on a smaller scale helps save budget, delivers valuable insights, and reduces the risk of missteps. The key question is: Where’s the best place to test your campaign concept? Our recommendation: ….. read more

Successful Gathering of the European Activation Agencies Network in Lyon – Welcoming New Scandinavian Member Rider

The members of the European Activation Agencies (EAA) network recently gathered in Lyon for a productive and inspiring meeting. Representatives from across Europe came together to exchange ideas, share best practices, and further strengthen the collaboration that defines this dynamic network of independent marketing and activation agencies. A key highlight of the meeting was the ….. read more

JÏZ Marketing Group: Driving Sustainable Field Marketing Solutions in France

Our partner, JÏZ Marketing Group, is a coalition of agencies dedicated to delivering effective and sustainable marketing solutions to clients. In a world where strategic decisions are increasingly scrutinized for their impact, JÏZ Marketing Group places emphasis on meaningful outcomes. Their mission is to support brands with innovative and environmentally friendly approaches – from concept ….. read more

Searching for the right Shopper Marketing agency?

More and more companies are now including Face-2-Face Marketing within their overall Brand strategy plans. Finding the right Shopper Marketing agency is critical to the success of your product sampling, sales or experiential campaign. Here’s our guide to finding the agency to suit your business: 1. Goal definition Before hiring a Shopper Marketing agency, it ….. read more

PROMOKANT from Zurich joins the International Shopper Marketing Group

We are happy to welcome Swiss agency PROMOKANT as the newest member of our international shopper marketing network. PROMOKANT market products simultaneously in both analogue and digital formats, this innovative way of working brings a fresh proposition to the group as we develop the future of shopper marketing in the ever changing retail landscape. PROMOKANT ….. read more

Romanian Agency FieldStar: Strong & Successful even in times of crisis

According to recent research, despite increased inflation, people are yet to make any changes in spending habits. Holidays, moving house or purchasing a new car are still of interest to shoppers. This is the reason why a fast regeneration of the economy post pandemic was noticed across Europe, especially in developed countries such as the ….. read more

ISMG Bi-Annual Meeting of Country Representatives. Spring 2022

The bi-annual meeting with the heads of shopper marketing agencies from the UK, (Kate Roche and Dena Stafford – Highjam) Romania (Marian Dimutrescu and Marius Tutunaru – Fieldstar), France (Cyril Gutton – MGS Sales & Marketing), Germany (Birgit Sander and Reinhard Sander – ST-PROMOTIONS), the Netherlands (Arnaud Snippe – Monsterscore) and Spain (Alejandro Mateos – ….. read more

ST-PROMOTIONS your Field Marketing Partner in German speaking countries

In a challenging environment, marked by restrictions due to long-term measures to contain the spread of the coronavirus and, more recently, by uncertainty related to the war in Ukraine, ST-PROMOTIONS has managed to maintain and even strengthen its position in the German market. The promotional agency, which is active in the entire German-speaking region, owes ….. read more

The hybrid shopper – a challenge for shopper marketing agencies

While consumption via digital channels is increasing, it is becoming more and more necessary for brands to be represented as effectively as possible across all of their consumer touchpoint channels. After all, hybrid shoppers act according to their individual life situations, sometimes as online shoppers and then again as offline shoppers who seek direct contact. ….. read more