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Field marketing as an integral part of the marketing mix
Field marketing can have a significant influence on purchasing decisions and, when used intelligently, makes a major contribution to…
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A network dedicated to implementing multinational shopper marketing campaigns
Globalisation and the internet makes it possible for almost any company to offer and sell its products anywhere in the…
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Marketing in the post-pandemic period
An approach for a positive outlook In the professional world, as in private life, we can consider ourselves fortunate that…
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Guiding buyers with Shopper Marketing
Shopper marketing offers the opportunity to approach consumers directly. On a well-defined customer journey, advertisers can target consumers in order…
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How brands can face the crisis with shopper marketing
In times of crisis the survival of your brand can be dependent on the decisions you make. In unstable times…
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Creation of brand loyalty through shopper marketing
The loyalty of a customer is characterized by the repetition of the purchase of products or services of the same…
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‘Live’ will go on!
Shopper Activation is of course about 1-on-1 contact with people, shoppers, customers and preferably at large scale high-traffic locations, in…
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Agency meeting in London
Recently, the Directors of all agencies within our international field marketing network met in London for a strategic meeting. As…
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5 Tips for creating a Shopper Experience
Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription…
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The Evolution of Shopper Marketing
Over the last decade, buyer behaviour has changed dramatically. With the rise of social media, mobile and e-commerce, we see…
